Why 92% of Brands Are Missing Out on a Game-Changing AI Secret in B2B SaaS Campaigns
Ever wonder why nearly three-quarters of e-commerce and B2B SaaS brands are itching to squeeze every last drop from their marketing budgets, yet a whopping 92% still shy away from using AI to boost their campaigns? It’s not because they can’t get their hands on the tools. Nope, the real snag is the messy, tangled web of data infrastructures that just won’t play nice. You can’t expect fancy AI to work its magic if the data feeding it is as clean as a mud puddle after a rainstorm. This disconnect has me scratching my head—how many stellar AI breakthroughs are gathering dust simply because nobody tidied up their data first? Let’s dive into what’s keeping brands stuck and how they might finally bridge the gap. LEARN MORE.
A Supermetrics study recently published on March 24, has found that while 70% of e-commerce and B2B SaaS brands identify optimising marketing spend as a top priority, only 8% are currently using AI for campaign optimisations. The gap is not a tool availability problem. According to Supermetrics, it is a data infrastructure problem – brands cannot use AI to optimise what they cannot cleanly measure in the first place.
