Content Marketing
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Oct- 2024 -10 October
Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed via @sejournal, @MattGSouthern
Hackers hit Internet Archive, exposing 31 million users’ data. Wayback Machine down as organization battles breach and DDoS attacks. The post Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed appeared first on Search Engine Journal. October 10, 2024 Original Source https://www.searchenginejournal.com/wayback-machine-down-amid-cyberattack-31-million-accounts-exposed/529818/
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10 October
What is Email Segmentation? Key Strategies to Boost Engagement Across Industries
Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your email marketing from a scattergun approach to a laser-focused strategy. Learn how to implement email segmentation and how it can boost your engagement, conversions, and return on investment (ROI). What is email segmentation? Email segmentation is the strategic practice of dividing your audience into smaller,…
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10 October
Snapchat Is Testing 2 New Advertising Placements via @sejournal, @brookeosmundson
Snap recently announced the launch of two new advertising placement tests within their platform, Sponsored Snaps and Promoted Places. The post Snapchat Is Testing 2 New Advertising Placements appeared first on Search Engine Journal. October 10, 2024 Original Source https://www.searchenginejournal.com/snapchat-is-testing-2-new-advertising-placements/529781/
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10 October
96 Gourd-geous November Content Ideas for a Bountiful Fall
Things move quickly in these last couple months of the year. We’re shifting from October goblins to November gobblin’ while keeping an eye on December shoppin’. It’s a speeding train that isn’t stoppin’. It can feel a little out of control when you’re marketing a business. Even if this isn’t your high season, you still need to keep in contact with your followers and customers so they remember you when it’s time to buy again. Don’t worry about dreaming up how you’ll keep the marketing momentum moving. We’ve got enough November content ideas for second and third helpings. From November…
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10 October
Google is making a major change to Local Service Ads
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the Business Profile as the “source of truth” for ads. Why we care. LSAs are a key tool for businesses looking to capture local search traffic. Without a verified and accurate GBP, your ads could be paused, potentially disrupting lead generation and customer acquisition efforts. The integration of reviews into the GBP also gives new emphasis to profiles being properly managed to maintain credibility and visibility in search…
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10 October
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels. The fourth quarter is focused on wrapping up your final prep and then taking action during the holiday season to maximize results and minimize problems. In this Holiday Marketing Quarterly, we cover: Engaging Seasonal Buyers Adjusting Automated Campaigns Leveraging New Capabilities Using Cross-Channel Synergies Doing Incremental A/B Testing…
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10 October
9,000 Google Ads Campaigns Created Every Second???
Thomas Eccel posted a guess, trying to figure out how many Google Ads campaigns are created in a timeframe. He said if the ad campaigns are issued in sequential order, based on his calculations, 9,000 ad campaigns are created on Google Ads every second. October 10, 2024 Original Source https://www.seroundtable.com/google-ads-campaigns-creation-38201.html
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10 October
Google Local Service Ads To Soon Require Google Business Profile
Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, “By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in search results and to display your customer reviews.” October 10, 2024 Original Source https://www.seroundtable.com/google-local-service-ads-requires-business-profile-38221.html
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10 October
Daily Search Forum Recap: October 10, 2024
Here is a recap of what happened in the search forums today… October 10, 2024 Original Source https://www.seroundtable.com/recap-10-10-2024-38224.html
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10 October
Google Analytics 4 Introduces Realtime Pages Report via @sejournal, @MattGSouthern
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. The post Google Analytics 4 Introduces Realtime Pages Report appeared first on Search Engine Journal. October 10, 2024 Original Source https://www.searchenginejournal.com/google-analytics-4-introduces-realtime-pages-report/529765/
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