Online Marketing

  • Oct- 2020 -
    28 October
    Photo of Google moves one step closer to ads that can deliver personalization and privacy

    Google moves one step closer to ads that can deliver personalization and privacy

    Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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  • 28 October
    Photo of 9 of the Best Responsive Website Design Testing Tools and Sites

    9 of the Best Responsive Website Design Testing Tools and Sites

    We’ve all been there… A website you are designing looks great on your laptop, phone and tablet. But then someone shows you a screenshot of what the site looks like on their device and you just want to cry. What probably happened is that they are on a screen with a breaking point that you didn’t test your design for. Responsive design is a no-brainer at this point in time. Your designs need to look right on any screen. If you’re a Divi users, you’ve already got a suite of practical tools to help you design responsively. Nevertheless, it’s always…

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  • 28 October
    Photo of How 3 Companies Are Improving Customer Engagement in 2020 [SIGNAL Recap]

    How 3 Companies Are Improving Customer Engagement in 2020 [SIGNAL Recap]

    Curious how leading brands are handling customer engagement in 2020? We found out at SIGNAL, Twilio’s annual developer and customer conference, and we’re sharing top takeaways here. The post How 3 Companies Are Improving Customer Engagement in 2020 [SIGNAL Recap] appeared first on SendGrid. Read more: sendgrid.com

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  • 28 October
    Photo of Facebook Kicks Off ‘Support Small Business’ Campaign on TV, Digital

    Facebook Kicks Off ‘Support Small Business’ Campaign on TV, Digital

    Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course. The campaign–appropriately named “Support Small Business”–is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights… Read more: adweek.com

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  • 27 October
    Photo of Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

    Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

    Recognized for her leadership in creating a support network for women and advocating for women’s voices in the search industry. Please visit Search Engine Land for the full article. Read more: feeds.searchengineland.com

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  • 27 October
    Photo of How to Use Instagram Video in Your Marketing

    How to Use Instagram Video in Your Marketing

    You probably are already aware of the good marketing results some small businesses are getting by using Instagram as part of their social media marketing strategy. Most often, businesses post pictures and videos of their products to engage their customers and potential customers. Here I want to talk specific about Instagram videos for marketing. Video is to online marketing what banner ads and photo galleries have been in earlier days. By now you may be using YouTube to post your company videos. You’ve likely already dabbled in Instagram video too, but I want to show you how to be more strategic…

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  • 27 October
    Photo of Baking Explosion Coincides With King Arthur’s Rebrand

    Baking Explosion Coincides With King Arthur’s Rebrand

    When George Washington was president, he may well have enjoyed a scone baked with King Arthur Flour. A couple hundred years later, and after a decade of discussions, the company finally decided to move forward with a rebrand–dropping “flour” from its name. Most rebranding efforts hope to inspire renewed interest and relevance. That wasn’t King… Read more: adweek.com

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  • 26 October
    Photo of Schema Markup for SEO → The Complete Guide

    Schema Markup for SEO → The Complete Guide

    If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they’re not quite easy to digest. One of these topics is schema markup.   Schema markup and structured data had a role in SEO for years now and it seems that major search engines recommend them. But what exactly is schema markup? And, more importantly, how does it impact the SEO process?   After reading this article, you’ll know exactly: what schema markup is, how it affects SEO…

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  • 26 October
    Photo of Watch Review: Marathon Anthracite GSAR Automatic WW194006BK

    Watch Review: Marathon Anthracite GSAR Automatic WW194006BK

    Canada’s Marathon Watch Co. currently has but one “blacked-out” watch and that is the anthracite color-coated steel large diver’s automatic “GSAR” 41mm-wide watch. I’ve personally nicknamed the this Marathon reference WW194006BK watch the “GSAR Knight Rider” because the one red line of “300m / 100ft” text reminds me of the bouncing red light on the […] The post Watch Review: Marathon Anthracite GSAR Automatic WW194006BK appeared first on aBlogtoWatch. Read more: ablogtowatch.com

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  • 26 October
    Photo of Here’s How Social Media for Business Support Services Can Work for You

    Here’s How Social Media for Business Support Services Can Work for You

    Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion by the year 2025. Potential consumers use social media to keep tabs on brands and figure out whether or not they want to do business with them. In turn, you, as a business, can use it to engage with prospective customers, gain valuable feedback, and build brand awareness among your…

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