• Daily Search Forum Recap: June 6, 2024

    Here is a recap of what happened in the search forums today… June 6, 2024 Original Source https://www.seroundtable.com/recap-06-06-2024-37523.html

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  • Google Business Profile Bug Causing Hidden Questions & Answers

    For the past few days there has been a number of complaints about not being able to see Questions and Answers on Google Business Profile listings. While some can see some Q&As, not everyone can see all of the past Q&As posted on those Business Profiles within Google Search. June 6, 2024 Original Source https://www.seroundtable.com/google-business-profile-hidden-questions-answer-37519.html

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  • PSA: Google Will Still Index Sites That Are Not Mobile-Friendly

    There has been a tremendous amount of confusion around the news that Google will stop indexing sites that are completely inaccessible via a mobile phone after July 5th. Google will index sites that are not mobile-friendly – period. But if your site won’t load at all on a mobile device, it just doesn’t load period, then Google won’t index it. June 6, 2024 Original Source https://www.seroundtable.com/google-will-index-not-mobile-friendly-sites-37516.html

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  • Photo of TikTok Ads Bidding Strategies (Which Is Best for You?)

    TikTok Ads Bidding Strategies (Which Is Best for You?)

    Bidding strategies are essential for digital advertising campaigns to ensure you reach your goals. This is undoubtedly true of TikTok, where people increasingly learn about new products and brands. TikTok only offers two bidding strategy options at the moment: Cost Cap and Maximum Delivery. Although they seem similar on the surface, each provides a unique way to get the biggest bang for your advertising buck. In this post, we’ll discuss the two bidding strategies available on TikTok and help you determine which is the best option for you. The two TikTok ads bidding strategies In TikTok ads, your bidding strategy…

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  • Photo of How the Google leak confirms the significance of author and publisher entities in SEO

    How the Google leak confirms the significance of author and publisher entities in SEO

    The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO.  This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization. We can keep that. It is valuable and it works.  However, SEO needs to add two new layers of optimization: The website…

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  • Photo of Microsoft Ads to allow Google conversion goal imports

    Microsoft Ads to allow Google conversion goal imports

    Microsoft Advertising is rolling out a new feature that lets advertisers import conversion goals from Google Ads to optimize their campaigns. Why it matters. This move aims to streamline cross-platform workflows, helping marketers work more efficiently across both Google and Microsoft’s ad platforms. Why we care. This looks like Microsoft is trying to make advertiser’s lives easier when it comes to conversion tracking. However this seemingly beneficial feature may cause issues for attribution as the Google and Microsoft tracking codes are different on an advertisers’ site. Details. Rollout begins in two weeks, gradually expanding to all customers. Conversion goals are…

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  • Photo of Generative AI’s role in shaping the future of advertising

    Generative AI’s role in shaping the future of advertising

    I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google unveiled and had a chance to talk with Google’s product leadership about it. With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse). From short-term solutions to long-term innovations The GML 2024 keynote covered two crucial aspects: the long-term and the short-term. The long-term vision offered insights into the future of search, highlighting…

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  • Arby’s Launched a Burger-Shaped Golf Driver for Father’s Day — Here’s How to Get One

    This is the latest in a line of creative marketing campaigns from the brand. June 6, 2024 Original Source https://www.entrepreneur.com/franchises/dont-miss-your-chance-to-win-one-of-3-arbys-golf-clubs/475108

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  • How to Prepare Your Kids For Their Future Through Valuable Business Lessons

    As a father of triplets, I understand firsthand the desire to prepare my kids for an ever-changing professional landscape. But where do you start? If you’re looking for a few actionable ways to get your kids involved in business, consider trying some of these tips. June 6, 2024 Original Source https://www.entrepreneur.com/living/how-to-teach-your-kids-valuable-business-lessons-for-the/474158

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  • Google: White Label Coupon Sites Would Be Penalized By Site Reputation Abuse

    Google has updated its coupons FAQs in the original Google March core update blog post to clarify which sites would be hit by the site reputation abuse policy. Google wrote “white-label services that focus on redistributing coupons with the primary purpose of manipulating search rankings” would be in violation of this policy. June 6, 2024 Original Source https://www.seroundtable.com/google-white-label-coupon-sites-site-reputation-abuse-37515.html

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