Affiliate Marketing
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Aug- 2021 -5 August
Oreos Wants Remind People to Enjoy Those Fun Moments in Life
Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.” In the spot, a father and daughter are walking through… Read more: adweek.com
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4 August
Gen Z is fueling boxing’s comeback, bringing new branding opportunities
What marketers need to know before they get into the ring with a sport whose last heyday came three decades ago. Read more: adage.com
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3 August
Pepsi channels Ronald McDonald, Wendy and BK’s King in latest challenge to Coke
How Pepsi is fighting Coke’s dominance at burger chains. Read more: adage.com
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2 August
How DoorDash Helped Restaurants Open for Business Despite Closed Doors
Working his way up as a creative director, David Tai Bornoff had a complex identity: was he a full creative or a marketer? He chose not to decide between the two and instead embraced both roles. Now as DoorDash’s Head of Consumer Marketing, David shares how the combination of both identities have shaped his career… Read more: adweek.com
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1 August
BABE Wine and Rupaul’s Drag Race Alum Rosé Toast the ‘Summer We Deserve’ in New Ad
This time last year, many of us were desperate for ways to ease the sting of a highly restrictive lockdown. Online streaming allowed us to get a little creative, from virtual Happy Hours to remote weddings. Still, that got old pretty quickly. But promising vaccination rates and a gradual return to large gatherings are enough… Read more: adweek.com
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Jul- 2021 -31 July
Burger King Invites Belgians to Reclaim Items Left Behind Before the Covid Lockdown
Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set… Read more: adweek.com
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30 July
‘Don’t Duck It’—IPA President Julian Douglas’ Message on Industry Assault and Harassment
British agency membership body the Institute of the Practitioners of Advertising (IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault… Read more: adweek.com
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29 July
All Instagrammers Can Now Hide Like Counts on Feed Posts, Their Own Content
Instagram began experimenting with hiding like counts as early as April 2019, drawing mixed reactions, and Facebook followed suit later that year, as well. Testing ramped up again in April, and the social network was apparently happy with the results of those tests, as it said Wednesday that the ability to hide like counts on… Read more: adweek.com
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28 July
Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign
While some folks are looking to restart the healthy lifestyle habits that may have taken a backseat during pandemic-related lockdowns, others are pushing back against a health-conscious trend that requires trading real ingredients and rich flavor for a lower calorie count. After all, you only live once, right? That’s the message that 92-year-old style influencer… Read more: adweek.com
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27 July
BBDO New York’s Print Ad for M&M’s Mix Bags Is Not Your Average Print Ad
M&M’s teamed up with BBDO New York on a campaign to back the new M&M’s Mix bags that features the candy brand’s first ever augmented reality print ad. M&M’s Mix bags feature flavors mixed together, with the Classic Mix including milk chocolate, peanut and peanut butter, while the Peanut Mix is made up of dark,… Read more: adweek.com
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