Affiliate Marketing
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Mar- 2022 -16 March
Walmart Will Electrify Its Delivery Fleet With 5,000 Vans From GM’s BrightDrop
Walmart CEO Doug McMillon joined GM CEO Mary Barra during her CES keynote on Wednesday to announce the retailer has reserved 5,000 vans from GM’s electric transport unit, BrightDrop. The electric vans may begin hitting the road for Walmart deliveries as early as next year, and will help the retailer meet its goal of operating… Read more: adweek.com
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15 March
CES Is the Event to Watch as Omicron Variant Threatens Return of 2022 Events
I know I’ve not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of “Is this worth leaving my house?” was persistently top of mind. And today, many people once again find themselves asking, “Is it safe to… Read more: adweek.com
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14 March
Instagram: How to Delete a Single Item From a Carousel Post
Instagram introduced the ability to delete a single item from a carousel post containing three or more images or videos. Our guide will show you how to delete a single image or video from a carousel post. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap the three dots in… Read more: adweek.com
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13 March
Editor’s Letter: Introducing Adweek’s 2022 Global Theme
When our editorial team prepared last year’s Outlook issue, we started with a list of questions: What would the future of work look like? Would consumer habits change long-term? Would media spending rebound? Less than a year into the Covid-19 pandemic, many of those questions remained unanswerable. This year is different. We’re beginning 2022 with… Read more: adweek.com
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12 March
The Great Brand Identity Crisis: Coming in 2022
If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers’ explicit demands to take declarative… Read more: adweek.com
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11 March
Weekend Favs January 1
Weekend Favs January 1 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Writers Resources – a comprehensive resource directory that has all the tools and platforms writers and marketers need. Zen Wireframe– create mockups…
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10 March
How a University Counselor Landed at The Hershey Company
Whether it’s ancient Egyptian hieroglyphs or iPhone emojis, stained-glass windows in a medieval cathedral or ads in a glossy magazine, humans have a long history of producing artifacts designed to communicate. As an art history major, school counselor and now marketer at a Fortune 500 company, Ryan Riess’ diverse experiences have taught him that the… Read more: adweek.com
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9 March
John Madden, NFL coach, commentator and pitchman, dies at 85
Video game bearing his name brought popularized the league among younger generations. Read more: adage.com
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8 March
The Top 10 Weirdest Ads of 2021
While most people were hoping for a more normal 2021, this year proved in many ways to be as tumultuous and unusual as 2020. Advertising reflected this, too, as marketers attempted to offer an escape or antidote to real life events. Oatly got meta, a travel company made a freaky android the star of its… Read more: adweek.com
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7 March
How Smart TV and Connected TV Platforms Measure Up at the End of 2021
Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva. Smart TVs, like Roku, Amazon Fire TV and Vizio… Read more: adweek.com
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