Affiliate Marketing

Data Visualization: Tips and Examples to Inspire You

It’s no secret that data can be very powerful — when you can actually understand what it’s telling you, that is. It’s not easy to get clear takeaways by looking at a slew of numbers and stats. You need to have the data presented in a logical, easy-to-understand way so you can apply your learnings in an effective way. That’s where data visualization comes in. In this article, we’ll offer you applicable ways to ensure your data visualization is effective, and provide examples for inspiration along the way. What is data visualization? Data visualization allows you to organize data in…

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How to Write a Great Value Proposition [4 Top Examples + Template]

Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. It’s also one of the most important conversion factors (learn all about conversion best practices with this free guide). A great value proposition could be the difference between losing a sale — and closing it. So how do you actually write a value proposition that’s strong enough to lift conversion rates and sales? In this article, you’ll learn the definition of a value proposition, what a value prop isn’t, examples of some of the…

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Gigil’s outrageous ideas and team investments led to a revenue jump of 16%

Gigil has made international waves creating consistently outrageous ideas for clients including RC Cola, Netflix and 7 Eleven. Read more: adage.com

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‘Back to normal’ ads under scrutiny as COVID rises again

With delta on the rise and the return of many mask mandates, many ‘back to normal’ ads may now appear tone-deaf. Read more: adage.com

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How McKinsey Is Approaching the Future of Connecting With Consumers

The pandemic sped us into a digitized future as homebound consumers abandoned ingrained shopping habits–accelerating the rise of ecommerce. Businesses responded to the digital-first marketplace by quickly pivoting and innovating to find new ways to connect with customers. What does this mean for marketing and digital leaders? McKinsey & Company partners Kelsey Robinson and Quentin… Read more: adweek.com

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Dropbox’s Newest Campaign Highlights the Humanity Within File Storage

For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn’t the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest “For All Things Worth…” campaign. The product of a five-year-long… Read more: adweek.com

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PepsiCo sells Tropicana brand to a private equity firm

The food and beverage giant is parting ways with one of its most iconic brands in a $3.3 billion deal that also includes Naked Juice.   Read more: adage.com

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What brands should know about TikTok’s ban on sponsored crypto content

3 strategies for marketers sponsoring branded content: Opinion Read more: adage.com

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Video Is ‘Alive and Well’ on LinkedIn Despite Stories Sunsetting

Video is still very much “alive and well” on LinkedIn despite it shuttering its Stories function, states the platform’s recently promoted European and LATAM senior director Tom Pepper, just weeks after the company announced that it had made $10 billion during its last financial year. The decision to end Stories comes after a record year… Read more: adweek.com

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How We Built the Strategy for Our New Flagship Podcast

You didn’t think we’d launch a podcast network without a new HubSpot show, did you? We’re excited to announce our new flagship podcast, The Shake Up, featuring comedian Alexis Gay and Venture Capitalist Brianne Kimmel. It’s produced by Senior Producer, Matthew Brown and brought to you by the HubSpot Podcast Network.  The Shake Up offers business leaders unfiltered insights into companies that dared to be different. Alexis and Brianne talk with business leaders from disruptive companies like Square, Daily Harvest, and Nerdwallet about their investments and go-to-market strategies. Sounds pretty cool, right? Well, now we’re going to tell you how we did it,…

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