Affiliate Marketing

How This Adidas Sneaker Designer Turned Her Creativity Into a Career

Victoria Adesanmi is not in the music business, but she can say she’s worked with Kanye West and Beyonc?. As a multidisciplinary designer based in Los Angeles, Adesanmi is part of a global team responsible for iconic work at Adidas. The Maryland native works as a color and material designer for the brand’s Statement division,… Read more: adweek.com

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CVS, Target and Walmart Are Funding the Development of These Innovative Plastic Bag Alternatives

As more local governments pass measures banning those flimsy polypropylene bags, the need for a single-use solution is clear. After all, unplanned shopping trips do happen. But continuing to buy more and more “reusable” bags isn’t sustainable either. To address that conundrum, CVS, Target and Walmart have come together to form a retail consortium to… Read more: adweek.com

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From Bannersnack to Creatopy. Our Rebranding Story From A to Z

7 minutes read Let me start by saying that I am proud!  As a Chief Operating Officer (former Head of Marketing) at a Romanian company that outdid itself, despite all the impediments and challenges that came along the way (including the pandemic), I am proud of my incredible team and of all the work that we’ve done to get to this milestone in our careers. It shows a total commitment to something that unified a company so beautifully that Creatopy came into existence. So are you ready to get a sneak peek of our rebranding process? In this article, I…

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Gwen Stefani and Blake Shelton Poke Fun at Video Call Mix-Ups in T-Mobile’s Super Bowl Ad

T-Mobile enlisted Gwen Stefani and fianc? Blake Shelton to send up the hazards of video call miscommunications–and their own relationship–in a minute-long spot that ran in the second quarter of Sunday’s game. The Panay Films-produced ad was originally meant to air alongside another 60-second spot with a similar premise, starring the Tampa Bay Buccaneers’ Tom… Read more: adweek.com

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Fairy Godmayo Amy Schumer Revives Leftovers in Hellmann’s Super Bowl Ad

Comedian Amy Schumer stars in Hellmann’s first Super Bowl ad, which features the comedic actress as a Fairy Godmayo who transforms potential food waste into a bountiful banquet. Supernatural elements aside, the ad centers on a relatable premise: A man opens his fridge to find a variety of leftovers and other random items, unsure what… Read more: adweek.com

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Mountain Dew Just Debuted What’s Likely to Become Super Bowl 2021’s Most-Watched Ad

Many Super Bowl ads will get watched over and over again on social media after they initially air during the Big Game, but none are likely to garner as many views as Mountain Dew’s ad. In the 30-second spot, created by TBWA\Chiat\Day New York, wrestling superstar John Cena drives through a surreal watermelon-themed amusement park…. Read more: adweek.com

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“What’s a Good Conversion Rate for My Landing Page?” [Conversion Benchmark Report 2021]

You might’ve noticed that 2020 was an interesting year for marketing. (Yeah, that’s the word for it. Interesting.) For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. For others, the pandemic encouraged creative thinking to take advantage of new opportunities. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. And an even luckier few benefited directly. (That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.)  The truth, though, is that the gulf between top-performing digital marketing campaigns and the rest…

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Social Media Trends You Need to Know in 2021

It’s that time of year again — time to review the social media trends we expect to shape the upcoming year. Let’s dive in now to our annual list of social media trends to watch in 2021, according to the Convince & Convert social media consulting team: Companies Will Need to Address Social Media Team Burnout “On one hand, many social teams have been elated to finally be seen as a vital part of their organizations because higher-ups have recognized just how valuable social media has been for communicating in real-time through COVID-19 and other major crises. On the other hand,…

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The Washington Post Expands Technology Team

The Washington Post announced eight new positions to its technology coverage team, bringing it to 27 members spanning reporters, editors and video journalists. The news organization reported a 40% increase in readership of its technology vertical in 2020, spurring the additions. According to the Post, coverage of the government’s pending regulations of the tech industry… Read more: adweek.com

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Start/Finish Line at Daytona 500 to Feature Fan Tweets

The checkered start/finish line at Daytona International Speedway will be decorated with tweets for the Daytona 500 Sunday, Feb. 14. The pandemic scuttled a tradition at the “Great American Race,” in which fans sign their names on the line, but 85 lucky fans will get to take part in a different way, thanks to Nascar… Read more: adweek.com

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