Affiliate Marketing
-
Jan- 2021 -25 January
Watch live at 12 p.m. EST: Activision Blizzard Esports CRO on how brands can be part of the future of gaming
Brandon Snow discusses trends in esports amid the pandemic and opportunities for brands in 2021. Read more: adage.com
Read More » -
24 January
How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships
It would be tough to pick just one career-defining moment in tennis superstar Naomi Osaka’s recent past. There’s the 2018 U.S. Open, where she beat her childhood idol, Serena Williams. She followed up that emotional victory, which she’s called “a little bit bittersweet,” with her first win at the Australian Open in 2019. And in… Read more: adweek.com
Read More » -
23 January
How to Convert Free Opt-in Trial Users into Paying Customers
Getting people to subscribe to your free trial is only half of the battle. The more important task is to get them to upgrade because this is where your revenue comes from. What is a good free-trial conversion rate? In 2016, Totango surveyed over 300 SaaS professionals and concluded that, on average, only 20% of free trial users upgrade to a paid plan. Think about this for a moment: 80% of free trial users never pay. But that is actually the best-case scenario. In truth, free-trial conversion rates can vary from 1$ to 25%: How is your free trial structured?…
Read More » -
22 January
‘POUTUS’: Jimmy Kimmel rebrands Trump. Watch the video
“The big orange guy is said to be feeling blue,” Kimmel says of The Artist Formerly Known as POTUS. Read more: adage.com
Read More » -
21 January
Trending: Progressive’s turkey insurance and other Thanksgiving marketing stunts
The week’s winners, losers and newsmakers. Read more: adage.com
Read More » -
20 January
Art Director Behind Iconic Coca-Cola ‘Hilltop’ Ad Has Died
Among those lost in the latest swell of the coronavirus pandemic is one of the creatives behind what many consider to be the most iconic and influential ad in the history of advertising. Harvey Gabor, the art director behind McCann’s 1971 “I’d Like to Buy the World a Coke” ad for Coca-Cola, also known as… Read more: adweek.com
Read More » -
19 January
Industry Titans Sponsor Students for Brandweek Sports Marketing Summit and Exclusive Mentorship Sessions
The Brandweek Sports Marketing Summit is bringing together the NFL, NBA, MLB, NHL, Nascar and multiple esports leagues to discuss how athletes have handled a year of unpredictable seasons, from games without fans to months-long team “bubbles” meant to prevent the spread of Covid-19. In an effort to foster more diversity in the world of… Read more: adweek.com
Read More » -
18 January
McDonald’s U.K. Created a Christmas Ad That’s Going to Leave Parents Choked Up
For kids heading into their teenage years, the holidays can be a time of emotional conflict. Part of you wants to enjoy it all, but part of you wants to grow up and leave the kid stuff (aka the joy) behind. The process isn’t easy on teens, but it’s especially hard on parents. After more… Read more: adweek.com
Read More » -
17 January
How Four Seasons Total Landscaping Can Capitalize on That Infamous Press Conference
As President Donald Trump’s attorney Rudy Giuliani took to the podium for a campaign press conference on Nov. 7, while Philadelphia counted remaining presidential ballots, viewers noticed something off about the backdrop. Mainly, that he was standing in front of a garage in a vast parking lot. Some fast googling led many to speculate that… Read more: adweek.com
Read More » -
16 January
How AI Tools at Mailchimp Could Help Market Smaller Businesses
A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don’t necessarily have the resources for a big data science division or expensive tech. One, called Creative Assistant, will scan the design elements of a business’ website, then automatically produce pieces of marketing content for everything… Read more: adweek.com
Read More »