Facebook kicked off a new national television and digital campaign Thursday aimed at featuring small business owners, their tales about navigating the pandemic and how the social network’s tools can help them stay the course. The campaign–appropriately named “Support Small Business”–is anchored by “Survive,” which focuses on Coogan’s, an Irish pub in the Washington Heights… Read more: adweek.com
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When George Washington was president, he may well have enjoyed a scone baked with King Arthur Flour. A couple hundred years later, and after a decade of discussions, the company finally decided to move forward with a rebrand–dropping “flour” from its name. Most rebranding efforts hope to inspire renewed interest and relevance. That wasn’t King… Read more: adweek.com
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This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year. The HubSpot Education Partner Program — or EPP — is a community of educators who teach at colleges and universities worldwide that receive free software and support from HubSpot to train the next generation of marketing, sales, and service professionals. Supporting and empowering these students and professors is crucial…
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Plus, digital avatars keep the music playing, and Facebook purges more QAnon groups. Read more: adage.com
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Ever wished that you could design your entire WooCommerce store using a visual, drag-and-drop interface? Being able to perfect your store’s design is important – optimizing your design will have a huge effect on your conversion rates and how many products your shoppers buy. However, unless you’re a developer, it can be hard to know … WooLentor Review: Use Elementor to Design Your WooCommerce Store Read More » WooLentor Review: Use Elementor to Design Your WooCommerce Store is a post from ShoutMeLoud – Shouters Who Inspires Read more: shoutmeloud.com
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Hoping that the worst of the pandemic is behind it, Marriott announced losses of nearly $232 million in the second quarter. Revenue per available room (RevPar) for the world’s largest hospitality brand dropped more than 84% worldwide, while North American occupancy rose to nearly 20% on average, reaching nearly 34% by the end of July…. Read more: adweek.com
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The impact of this year’s class of Young Influentials–leaders in media, marketing and tech who have yet to hit their 40s–can be felt from the way we shop for cool clothes, the shows we binge and the gin we drink to how we think about race. Our cover subjects, teen TikTok superstars and siblings Charli… Read more: adweek.com
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You have your email list ready to go and now it’s time to bring in the subscribers. You set your opt-in form live but… nothing happens. What went wrong? Chances are your messaging is off. Messaging is a big deal in marketing—it’s what makes a website visitor think, “Yep, I want this company in my inbox.” If your sign up offer didn’t get that reaction, then you’re going to see a flatline where you hoped a line pointing to the top right would be. To improve your messaging, you want to tie direct value to your email opt-in. This value…
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Schiller, who has been at Apple since 1987, will move to an “Apple Fellow” role. Read more: adage.com
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2020 social media research demonstrates that platforms like TikTok and WhatsApp are starting to make their mark on young audiences and are becoming the hottest social networks. Recently, our friends at Edison Research and Triton Digital released their 2020 Infinite Dial report—the annual report on social media usage patterns among Americans. Fun fact: the Infinite Dial report also happens to be the current longest ongoing survey of digital media consumer behavior. (See our 2019 social media research recap here.) The report showcases the emerging shifts in users’ preferred platforms of choice, as well as what’s to be expected this year in terms…
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