Unlock Hidden Profits: How cTrader Store’s Dual Revenue Streams Are Revolutionizing the IB Model
Ever wondered if affiliate marketing could suddenly double your revenue streams without turning your current setup upside down? Well, Spotware’s latest brainchild, the cTrader Store Affiliate Programme, might just be the game-changer we’ve been waiting for. Imagine expanding your earnings not only from broker signups but also by tapping into product sales—all while your traffic remains snugly connected to your own broker links. This clever blend enhances the classic Introducing Broker (IB) model rather than tossing it aside, letting partners seamlessly earn commissions from two avenues simultaneously. It’s like having your affiliate cake and eating it too—without the usual complications. Curious how this fresh approach uniquely broadens monetization within established broker partnerships? Dive into how cTrader Store empowers affiliates with tailored tools and doubled revenue potential in this breakthrough programme. LEARN MORE.
With the cTrader Store Affiliate Programme, Spotware introduces a new approach to affiliate marketing. Partners can now benefit from two revenue streams instead of one and expand conversion opportunities beyond broker signups, while keeping traffic aligned with their existing setup. In this model, the cTrader Store complements the IB structure – it doesn’t replace it.
Two revenue streams instead of one
Nothing in the current IB structure changes, the programme just builds on it. Partners earn through two independent revenue streams: IB commissions from brokers and affiliate commissions from cTrader Store product sales, with rates of up to 20% per sale. The strength of the model lies in how these two streams work together, widening the earning scope without altering the foundation of the IB model.
The model is designed to keep established broker relationships intact. Partners already working with one or more cTrader brokers can carry their referral setup through into the Store experience – traffic stays connected to their own broker links, not redirected into a generic flow.
On selected product pages, IB links can appear within the Recommended Brokers section, so when broker interest arises alongside product discovery, it stays tied to the partner.
The Brokers section can be tailored around a partner’s existing framework, whether that covers a single broker or several. The Store experience, in both cases, reflects the partner’s own referral structure.
The same logic applies after a product is installed. Whether the product is free or paid, the Open button directs the trader to the partner’s broker, maintaining the IB attribution at every stage.
In practice, a partner adds their IB links once in their account, and those links carry through across the Store. The brokers a trader sees, whether on a product page, in the Broker section, or via the Open button after a product is installed, are the ones that the partner already works with. If the trader buys the product, the partner earns an affiliate commission from the Store. If the same trader signs up with one of those brokers, the partner earns an IB commission from the broker as usual. Both can happen from the same visit.
Creating additional points of engagement
cTrader Store extends the conversion potential of an existing broker-IB programme by opening up additional monetisation opportunities alongside the broker signup. Partners can promote trading products, tools and applications that reflect a trader’s interests or approach to the market. This means the same audience can create value at different stages – from opening an account with a broker to later engaging with products in cTrader Store, or the reverse, in cases where a product catches a trader’s attention first, and broker interest follows.
The promotion toolkit
The cTrader Store Affiliate Programme comes with a full set of resources covering different content formats and audience types. At the centre are flexible referral links generated through Impact.com. Partners can create as many as needed and point them to any page within the cTrader Store – individual products, seller profiles, full storefronts or curated collections. This makes it easy to match links to specific content and track clicks and earnings in one place.
Beyond links, a range of ready-to-use landing pages covers the main use cases: product-focused pages, creator profiles and broader category views. A banner library spans key segments – trading bots, indicators, risk management tools and interactive widgets for partners looking to work with more engaging content formats.
Taken together, these resources support both broker and product promotion across whatever content a partner is already producing.
Powered by Impact.com
All affiliate activity runs through Impact.com, a widely recognised partnership management platform. Tracking, attribution and payouts are handled through a single established system. Brokers and partners can monitor performance directly, with full visibility over how commissions are recorded and paid out.
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