Unveiled: The Surprising Marketing Trends Shaping Q1 2026 You Can’t Afford to Miss
Ever wonder how marketers keep up with the ever-shifting tides of email and SMS performance without drowning in data? Well, Zeta Global’s latest Marketing Benchmark report just dropped, and it’s like having a cheat sheet for Q1 2026’s marketing mojo. From those elusive click rates to unsubscribe trends, it covers it all—broken down by industries and email types. Plus, the report doesn’t just toss numbers at you; it offers expert commentary, savvy tips, and even the lowdown on how Gmail and Yahoo Mail’s inbox shakeups are changing the game. If you’ve been scratching your head over your latest campaigns, this report might just be your new best friend. LEARN MORE
Zeta Global’s latest Marketing Benchmark report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Jan. 1 through Mar. 31, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by email type (e.g., promotional and triggered).
The report also includes:
- Commentary and context from our digital marketing experts so you can understand performance changes
- Tips on how to use benchmarks effectively
- Discussions of the latest inbox provider changes from Gmail and Yahoo Mail and how they affect marketers
To get the report via a free, no-form download…
>> Visit Zeta Global’s Resource Center
Post Comment