Uncover the Surprising Marketing Trends Shaping Q2 2026 – What Top Brands Don’t Want You to Know!
Ever wonder why your emails sometimes get ghosted faster than your favorite TV show’s jump scare? Well, it’s not just you—there’s a whole landscape of data behind those open and click rates that marketers like us obsess over. Zeta Global’s fresh-off-the-press Marketing Benchmark Report dives into the nitty-gritty numbers from Q2 2026, laying out everything from SMS clicks to unsubscribe trends across industries like retail, travel, and finance. Plus, for the first time, they’re tossing European benchmarks into the mix—because why should the US have all the fun? Alongside expert insights and tips on navigating the latest inbox rules (yep, Gmail and Yahoo are shaking things up again), this report is like your marketing GPS for what’s working and what’s flopping right now. Curious to see how your campaigns stack up? LEARN MORE.
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by email type (e.g., promotional and triggered). And for the first time, the report includes European email benchmarks.
Our second quarter Marketing Benchmark Report also includes:
- Commentary and context from our digital marketing experts so you can understand performance changes
- Tips on how to use benchmarks effectively
- Discussions of the latest DMARC standards and inbox provider changes from Yahoo Mail and Gmail and how they affect marketers
To get the report via a free, no-form download…
>> Visit Zeta Global’s Resource Center
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