The Hidden Strategy Behind Norway’s Explosion of Betting Sites Under One Brand Revealed
Ever notice how hopping between betting sites can feel like déjà vu—same odds, identical payment options, and mirrored terms slapped under a new logo? It’s like they’re playing a clever game of “Spot the Difference,” but here’s the kicker: this isn’t laziness or a lack of creativity. Nope, it’s a strategic play to keep things streamlined while fooling us into thinking we’ve got tons of choices. Makes you wonder, are we really picking a new platform or just gambling at the same table with a fresh deck? Dive into the labyrinth of branded sameness and find out why this “variety” might not be as varied as you think. LEARN MORE.

For example, you might find two or three betting sites offering the exact same odds, payment options, and even terms and conditions — all under slightly different branding. While it can be confusing for players who think they’re trying something completely new, this kind of structure has its logic: it allows companies to operate efficiently while still appearing to offer variety.














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