Holiday 2025: What Industry Veterans Aren’t Telling You About the Unseen Crisis Ahead
Ever get the feeling that holiday deals are popping up earlier than the autumn leaves? You’re not imagining it. Tricia Meyer, the sharp Executive Director of the Performance Marketing Association, spots a fascinating trend: merchants are unleashing their discounts sooner—way sooner—than the usual frenzy. Why? Well, with folks in the U.S. jittery about prices climbing and eager to spread out their holiday spending instead of cramming it all in, affiliate marketers are jumping on this shift with early-bird specials that are almost impossible to resist. It’s like the holiday shopping season is starting its countdown months ahead of schedule… but who’s really complaining when the savings roll in? Curious how this reshaping of the peak period could shake up your marketing game? LEARN MORE.
Tricia Meyer, Executive Director of the Performance Marketing Association, identifies a clear pattern emerging in the US market. “Merchants are, understandably, pushing out their deals earlier than ever before,” Tricia notes. “With U.S. customers fearing price increases and wanting to spread out their holiday purchases over a longer time, affiliate marketers are capitalising on that with early promotions and aggressive early bird offers.”
