AI Slop Is Everywhere. Here’s What Still Gets Seen.

If AI helps you create more content that nobody reads, you haven’t saved time. You’ve wasted it faster.

My team studied 100 companies. AI-generated content made up 52.1% of what they published, but it brought in just 4.9% of their organic traffic. At the same time, Google, LinkedIn, Snapchat and YouTube have all started pushing back on generic, mass-produced content.

In this video, I break down why AI slop is getting filtered out, what the research says about how people react to content they know a machine made, and what the content that still breaks through has in common. If you’re publishing more than ever and getting less for it, this is where to start.

You will learn:
— Why human-made content was only 14.5% of what these companies published but brought in 87% of their traffic
— How Google’s scaled content abuse policy and LinkedIn’s feed changes are holding back generic AI content
— Why human articles got 5.4x more traffic per post than AI articles in our 744-article, 12-month test
— The simple test that tells you whether your content is slop, and what to put in it instead

Chapters:
00:00 — Introduction
00:19 — Chapter 1: The Flood Is Real
02:01 — Chapter 2: The Platforms Are Filtering It Out
04:01 — Chapter 3: People Feel the Difference
05:56 — Chapter 4: What Actually Earns Attention Now
08:32 — Chapter 5: You’re Better Off Publishing Less

Figuring out what content only a client can create is a big part of what we do at NP Digital. Learn more at
http://npdigital.com.