The Surprising Reason Human-Centred Marketing Outperforms Any Algorithm Every Time
Ever wonder what happens when the giants of social advertising—think Nike, Starbucks, and even the Golden State Warriors—join forces with a guy who’s spent a billion bucks cracking the code of Facebook and TikTok ads? Yeah, me too. That’s exactly what’s on the table when Lee-Ann Johnstone, the powerhouse behind Affiverse, dives deep with Dennis Yu, CEO of BlitzMetrics. With tech threatening to turn every slick tactic into just another commodity, Dennis lays down the real-deal strategies that actually move the needle. If you’re juggling the messy dilemma of in-house muscle versus keeping your affiliate partners happy—or hunting for that elusive edge in this AI-clogged marketing jungle—this chat is your golden ticket. Don’t miss out—this is the kind of conversation that could change how you play the game. LEARN MORE.
Lee-Ann Johnstone – Founder of Affiverse
In this episode, Lee-Ann Johnstone sits down with Dennis Yu, CEO of BlitzMetrics and co-author of bestselling books on Facebook and TikTok advertising. With a billion dollars spent on social ads and clients including: Nike, Starbucks, and the Golden State Warriors, Dennis brings battle-tested insights on what actually works when technology threatens to commoditise every tactic.
This conversation is essential listening for affiliate managers navigating the tension between bringing capabilities in-house and maintaining profitable partnerships, as well as performance marketers seeking sustainable competitive advantages in an AI-saturated marketplace.
