The Surprising Secret Behind Timeless Success in Affiliate Partnerships Revealed
Ever wonder why your affiliate program feels a bit like hosting a party where everyone’s invited but only a couple of guests actually show up? You’re not alone. Lee-Ann Johnstone, the mastermind behind Affiverse, teams up with Stuart Miles—yes, the same guy who grew Pocket-lint into a 12.5 million monthly-reader beast—to unpack the sneaky mistakes affiliate managers make that quietly kill relationships before they sprout. Spoiler alert: chasing the highest commission isn’t the secret sauce; it’s all about those product feeds and six game-changing moves that flip a purely transactional setup into a partnership powerhouse that actually drives steady revenue. If you’re tired of seeing your list of “approved” publishers collect dust, you’ll want to buckle in for these insights. LEARN MORE.
Lee-Ann Johnstone – Founder of Affiverse
The OG Publisher’s Blueprint for Building Partnerships That Actually Last
Your affiliate program has hundreds of approved publishers, but only a handful are actively promoting you. Sound familiar? Stuart Miles, founder of Squirrel and former owner of Pocket-lint (which he grew to 12.5 million monthly readers before exiting), reveals why most affiliate managers are accidentally destroying publisher relationships before they even begin. Lee-Ann and Stuart discuss why product feeds matter more than commission rates, and the six tactical shifts that separate transactional affiliate programs from genuine partnerships that drive consistent revenue.
