Inside Perform[cb]’s Bold Move: How a New Partner Team Is Shaking Up Publisher Quality Standards
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Ever wonder what it takes to keep a performance marketing company ahead of the curve in this wild digital jungle? Well, here’s a nugget for you: McClain Sherman, who’s been steering the ship for a solid decade, just snagged the Vice President of Partner Development role at a Florida-based powerhouse. This isn’t your run-of-the-mill promotion—it’s a strategic play to hunt down top-tier partners, breathe new life into key alliances, and push boundaries across mobile platforms and untapped markets. It’s like assembling the ultimate dream team while the rest scramble for scraps. Curious how they plan to pull this off? LEARN MORE.
The Florida-based performance marketing company revealed that McClain Sherman, a 10-year veteran of the organization, has been promoted to Vice President of Partner Development to lead the initiative. According to the announcement, the team will focus on recruiting high-performing partners, reactivating priority relationships, and expanding distribution across mobile channels and emerging markets.
