Google Faces Shocking Setback in Scraping Battle as Court Rejects Key DMCA Claims Against SerpApi

Google Faces Shocking Setback in Scraping Battle as Court Rejects Key DMCA Claims Against SerpApi

Ever wonder how the battle over who controls access to public search data could reshape the entire landscape of digital marketing? Well, the recent dismissal of Google’s DMCA claims against SerpApi throws a fascinating wrench into the gears of search engine data access—and it’s not over yet. While the court knocked down a big chunk of Google’s case, it gave them a chance to come back swinging with an amended complaint. SerpApi’s CEO hailed the ruling as a win for an open internet, but Google didn’t walk away empty-handed either, as some key arguments remain alive. This tug-of-war isn’t just a courtroom drama—it might very well dictate how third-party tools monitor rankings, competitor movements, and even AI visibility going forward. So, what does this mean for you and your SEO strategy? Let’s dive into the details. LEARN MORE.

Google’s DMCA claims against SerpApi were dismissed July 20. Google now has 21 days to amend part of its complaint.

The U.S. District Court for the Northern District of California granted SerpApi’s motion to dismiss Google’s two claims under the Digital Millennium Copyright Act. The court also stayed discovery until Google files an amended complaint, if any, and any resulting motion to dismiss is resolved.

Claims split by content type. The court permanently dismissed the parts of Google’s claims based on Search results that didn’t include copyrighted content.

The court dismissed the parts of Google’s claims involving Search results with copyrighted content, but gave Google a chance to revise them. The court said Google had not alleged facts showing that SearchGuard, Google’s anti-scraping system, was implemented and functioned “with the authority of the copyright owner.”

Google gets another chance. Google may file an amended complaint within 21 days, provided it doesn’t contradict its original allegations. Information showing whether copyright owners authorized Google to use SearchGuard to protect licensed content should already be within Google’s possession, custody, or control, the court said.

SerpApi responds. SerpApi CEO Julien Khaleghy said the ruling was “a win not just for SerpApi, but for all who depend on an open internet.”

  • SerpApi said the court rejected Google’s attempt to expand the DMCA to control access to public pages. SerpApi said it would continue supporting developers, AI companies, researchers and businesses that rely on access to public search information.

SerpApi didn’t win everything. The court rejected SerpApi’s argument that Google lacked standing under the DMCA because Google didn’t allege that it owned or exclusively licensed the copyrighted material in search results. The court also said Google had alleged enough facts to support an inference that SerpApi circumvented SearchGuard.

Catch up quick. Google sued SerpApi Dec. 19, alleging the company bypassed SearchGuard and scraped Google Search results for resale.

  • SerpApi moved to dismiss Feb. 20, arguing Google was using the DMCA to restrict access to public search results.
  • SerpApi also argued Google didn’t own the underlying content displayed in search results and that public pages shouldn’t be treated as protected copyrighted works.

Why we care. Many search tools rely on automated access to public search results to monitor rankings, competitors, and AI visibility. This case could still shape how much third-party SERP data those tools can collect.

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About the Author

Danny Goodwin
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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