Affiliate Marketing

  • Mar- 2022 -
    6 March
    Photo of 27 Restaurant Marketing Ideas: How to Market a Restaurant

    27 Restaurant Marketing Ideas: How to Market a Restaurant

    The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 27 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! Table of contents How to market a restaurant Restaurant marketing strategies Restaurant marketing ideas Restaurant marketing tips How to market a restaurant There is no one “best way” to market a restaurant, as it all depends on your category, audience, location, and more, but these are the foundational steps any food-friendly establishment should take: 1. Develop your restaurant’s…

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  • 5 March
    Photo of TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads

    TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads

    TV legend Betty White–who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades–has died at 99, just weeks before her 100th birthday. “Even though Betty was about to be 100, I thought she would live… Read more: adweek.com

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  • 4 March
    Photo of How to Build a Company That Values Wellness

    How to Build a Company That Values Wellness

    Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, House of Wise’s Amanda Goetz shares insights from a recent challenge with mental health. Below, in her own words, she says founders have a unique opportunity to center wellness when… Read more: adweek.com

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  • 3 March
    Photo of 9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

    9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do Instead)

    Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.  But the smooth sailing has gotten rough since privacy patrol rolled into town (aka Apple iOS 15 and macOS Monterey) in September. With these latest privacy-first updates, there are a number of common email marketing tactics that have become ineffective and…

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  • 2 March
    Photo of These 20 A/B Testing Variables Measure Successful Marketing Campaigns

    These 20 A/B Testing Variables Measure Successful Marketing Campaigns

    Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing pages, lead generation, and lead nurturing. The possibilities for testing your marketing campaigns are virtually endless. While we believe marketers should constantly be testing their marketing efforts, the first step is identifying the different marketing variables you can test. And because so many of these variables are applicable across channels, you’ll likely never run out of tests to run or experiments to try. The following testing variables can reveal valuable opportunities to optimize and…

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  • 1 March
    Photo of Buyers Pick the Best—and Worst—Streaming Services

    Buyers Pick the Best—and Worst—Streaming Services

    During the past week, we’ve asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles. Today, we wanted to tackle another key industry issue. We’ve written hundreds of stories about all the various streaming services–including how… Read more: adweek.com

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  • Feb- 2022 -
    28 February
    Photo of How To Properly Set Up eCommerce Tracking In WordPress

    How To Properly Set Up eCommerce Tracking In WordPress

    Are you looking to set up eCommerce tracking in WordPress? Setting up eCommerce tracking for your online store will help you find your top-selling products, see which campaigns perform the best, understand how people find and use your website, and more. Then you can use those insights to get more traffic and boost sales. In this article, we’ll show you how to properly set up eCommerce tracking in WordPress so you can grow your business and make more money. Why Set Up WordPress eCommerce Tracking? When starting a new online store, most store owners begin by making decisions based on…

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  • 27 February
    Photo of The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

    The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

    One marketing blunder can make or break any brand these days. Competition is fierce and if a brand doesn’t (or accidentally doesn’t appear to) align with a customers’ values, there could be major consequences. In this post, we’re going to walk you through eight of the worst marketing fails in history by brands we’re familiar with. For each one, we’re going to cover: What the brand was trying to do Why it failed The key takeaway How to do it right This way, you can walk away with practical ways to apply this to your small business or agency. Let’s…

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  • 26 February
    Photo of 4 PPC Trends To Monitor In 2022

    4 PPC Trends To Monitor In 2022

    The PPC (pay per click) world is one that’s able to significantly increase your brand results, particularly if you are always following the most recent PPC improvements and trends. Any brand that would like to establish a successful digital platform should invest time and effort into monitoring PPC trends, from individual startups to corporate advertisers. Below is a list of four PPC trends you need to follow in 2022 so your business can be successful! 1. Continuously Evolving AI (Artificial Intelligence) With time, AI (Artificial Intelligence) has continued to evolve and rapidly become an important element in a successful PPC…

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  • 25 February
    Photo of The Agency Swindler Is a Cautionary Tale for the Creative Sector

    The Agency Swindler Is a Cautionary Tale for the Creative Sector

    There’s been a recent flurry of stories about extreme scammers, from Netflix’s The Tinder Swindler and Inventing Anna to British podcast Sweet Bobby. Now add to the con artist canon Madbird, a hot new design agency that lured in dozens of employees–but turned out to be fake. It was surely only a matter of time… Read more: adweek.com

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