Email Marketing
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Oct- 2024 -10 October
What is Email Segmentation? Key Strategies to Boost Engagement Across Industries
Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your email marketing from a scattergun approach to a laser-focused strategy. Learn how to implement email segmentation and how it can boost your engagement, conversions, and return on investment (ROI). What is email segmentation? Email segmentation is the strategic practice of dividing your audience into smaller,…
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10 October
Fourth Quarter 2024 Holiday Marketing Quarterly
The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful year-round strategy. Oracle Digital Experience Agency’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter plan for how to achieve more during this critical time of the year with their email marketing and other digital marketing channels. The fourth quarter is focused on wrapping up your final prep and then taking action during the holiday season to maximize results and minimize problems. In this Holiday Marketing Quarterly, we cover: Engaging Seasonal Buyers Adjusting Automated Campaigns Leveraging New Capabilities Using Cross-Channel Synergies Doing Incremental A/B Testing…
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10 October
Email Marketing Facts And Statistics in 2024-25: A Comprehensive Report
Email marketing turned 45 this January. It has not only survived major disruptions but also left modern marketing channels far behind in terms of its unique ability to connect with people. In fact, email, far from being steamrolled by tectonic technological advancements (AI being a case in point), has successfully absorbed them into its own environment. The consensus is that, notwithstanding the changes in consumer preferences, technology, and market trends, email marketing will continue to thrive in the coming years. While there are and will be debates surrounding the finer points of email as a marketing tool, it towers above…
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8 October
4 Ways to Boost Digital Marketing Margins When Discounting
Discount messaging is a staple of holiday messaging. In fact, 56% of the subject lines used by retail and ecommerce brands for their 2023 holiday email campaigns mentioned discount amounts, according to Oracle Digital Experience Agency research. And, of course, many more campaigns featured discounts without mentioning them in their subject lines. But just because discounts are highly anticipated by consumers during the holidays doesn’t mean brands have to give away margin needlessly. Here are four tactics that help you clawback unnecessary discount dollars. >> Read the entire article on CMSWire.com The post 4 Ways to Boost Digital Marketing Margins…
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7 October
6 Common Accessibility Myths that Cost Brands Customers
The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. When we have baseline misunderstandings and misconceptions about how our customers interact with our brands, we automatically limit ourselves from finding appropriate solutions. In this blog post, we share a 43-minute on-demand webinar that breaks down a number of accessibility myths, discusses accessibility solutions, and shares advice from our Accessibility & Inclusive Design Ideas checklist (free, no-form download). However, the post also busts the six biggest accessibility myths. >> Read the entire post on Oracle’s Modern Marketing Blog The post 6 Common Accessibility Myths that…
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7 October
The Developer’s Guide: Optimizing for Apple Mail in Dark Mode
[This post was originally published on Oct 2022. It has been updated on 7th Oct 2024.] Dark Mode (also Night Mode) is here to stay, and for all the right reasons: It is easier on the eye and more visually appealing It saves battery life It increases the lifespan of certain displays by using minimal power to light up individual pixels In fact, in 2022, 35% of consumers opened their emails in Dark Mode. It’s almost 2025, and you can’t delay optimizing your email campaigns for Dark Mode any longer. Note that among Apple iOS users, Dark Mode adoption is…
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4 October
Apple iOS 18: The Most Important Changes for Marketers
Centered around Apple Intelligence, the updates and new product features in Apple iOS 18 offer some significant improvements for consumers, including a smarter Siri and a variety of AI tools. While most won’t have a noticeable impact on digital marketers, let’s talk about a few that will: Apple Mail inbox tabs AI Summaries in Apple Mail RCS support in Apple Messages >> Read the full post on Oracle’s Modern Marketing Blog The post Apple iOS 18: The Most Important Changes for Marketers appeared first on Email Marketing Rules. October 4, 2024 Original Source http://www.emailmarketingrules.com/apple-ios-18-the-most-important-changes-for-marketers/
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4 October
Harnessing the Power of Content Automation and Personalized Product Recommendations
Your subscribers don’t want another cookie-cutter email. They want relevance—something that feels like it was crafted just for them. With inboxes overflowing and attention spans shrinking, generic emails become easy to ignore. What if your emails could cut through that noise and make every recipient feel like you really get them? The key lies in personalized recommendations that speak directly to their needs and interests. Content automation for email personalization Imagine spending hours manually updating content in your emails—only to realize it’s outdated by the time it reaches your audience. Keeping content fresh and relevant without the right tools feels…
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3 October
How to Upload Emails to Your HubSpot Account: A Step-by-Step Guide
HubSpot’s email marketing tool lets you create and send personalized emails to your contacts. It’s integrated with HubSpot CRM, so you can tailor your messages based on the contact data you’ve collected. And with the help of custom HTML integration in HubSpot, you can create fully customized email templates with more control over the design and functionality than what is possible with the standard drag-and-drop builder. In this blog post, our HubSpot experts guide you through the process of uploading your emails to your HubSpot account. There are three methods of doing it. We’ll kick off in the following order:…
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1 October
The Last Word on September 2024
A roundup of digital and email marketing articles, posts, and social buzz you might have missed last month… Must-read articles, posts & reports The Last Days of Last-Click? (eMarketer) Elusive AI ROI Doesn’t Mean the Bubble Will Burst (CMSWire) Gmail Allows More Senders to Protect Their Brand Using BIMI Common Mark Certificates (Google Workplace Updates) Consumers Will Sign Up for Retail Newsletters If… (Chain Store Age) Google and Apple Face Billions in Penalties After Losing E.U. Appeals (New York Times) What’s the Average Lifespan of a Website? 10 Factors in Website Longevity (Andy Crestodina) My Go-to Solution to Increase Revenue…
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