Email Marketing

  • Jan- 2021 -
    25 January
    Photo of Email Marketing Benchmarks: Higher Ed Edition

    Email Marketing Benchmarks: Higher Ed Edition

    Introduction It’s hard enough to disseminate information across the various departments of your university or college under normal circumstances, but this year has posed an entirely new set of obstacles. Email is a simple, cost-effective way for you to share information fast—but it only works if your audience engages with your messages.  Turns out, not only are higher ed institutions sending more email than ever, more people are reading, clicking, and engaging with them, too.  To help you during this time, Campaign Monitor has partnered with our sister brand, Emma, to bring you up to date email metrics so you…

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  • 24 January
    Photo of How to Track Business Expenses (and why you shouldn’t put it off)

    How to Track Business Expenses (and why you shouldn’t put it off)

    Unfortunately, many small business owners aren’t proactive when it comes to tracking business expenses — and you may be one of them. Let’s face it: You don’t want to sort through a mountain of crumpled receipts come January, and you don’t want to overlook any tax write-offs either. Don’t worry, though — tracking business expenses doesn’t have to be stressful.  With this guide, you’ll learn how to track business expenses as you go with easy systems you can start implementing right away. We’ll also go over the reasons why tracking expenses is so important. Being equipped with this knowledge —…

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  • 23 January
    Photo of A Year of 1 Trillion Emails: The Customers Who Sent Them

    A Year of 1 Trillion Emails: The Customers Who Sent Them

    Twilio SendGrid kept businesses connected to their customers by reliably processing over 1 trillion emails in 2020. The post A Year of 1 Trillion Emails: The Customers Who Sent Them appeared first on SendGrid. Read more: sendgrid.com

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  • 22 January
    Photo of Generating Leads Online With GetResponse: 5 Use Cases

    Generating Leads Online With GetResponse: 5 Use Cases

    In this article, you’ll find use cases for GetResponse tools to help you generate more leads online. Read more: getresponse.com

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  • 21 January
    Photo of How to Use a Fitness Newsletter to Increase Gym Member Loyalty

    How to Use a Fitness Newsletter to Increase Gym Member Loyalty

    Your fitness center strives to empower each member to lead a healthy and fulfilling lifestyle. This can be accomplished not only through encouragement in the gym, but also through the content you provide in targeted email campaigns. Creating a fitness newsletter for your gym can help keep members engaged while also reminding them what they stand to gain by visiting your gym. Ready to find more customers and get expert health and fitness marketing advice, all in one place? Start a Free Trial of Constant Contact for Recreation & Fitness To help you get started with a fitness newsletter for…

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  • 20 January
    Photo of How Photographer Jared Polin Uses Email Marketing to Create and Drive Traffic to His Content

    How Photographer Jared Polin Uses Email Marketing to Create and Drive Traffic to His Content

    Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008, when Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating. Slowly, people began to notice. They asked questions about his techniques and Jared answered them…

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  • 19 January
    Photo of What is a Sales Funnel and How Does it Work Exactly?

    What is a Sales Funnel and How Does it Work Exactly?

    This article is about a sales funnel – a marketing model that helps you plan and keep track of your sales & marketing processes in order to maximize sales and revenue. Read on to learn what a sales funnel is, how it works and how to create one yourself. Read more: getresponse.com

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  • 18 January
    Photo of 35 Expert Tips for End-of-Year Fundraising

    35 Expert Tips for End-of-Year Fundraising

    If you run a nonprofit, you know how important the last few months of the year are. The giving season has already begun, and with big days like #GivingTuesday right around the corner, it’s the perfect time to review your end-of-year fundraising plans and make sure you’re set up for success. To help you get […] The post 35 Expert Tips for End-of-Year Fundraising appeared first on Constant Contact. Read more: blogs.constantcontact.com

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  • 17 January
    Photo of A Guide to Elevating Your Venue Marketing Strategy

    A Guide to Elevating Your Venue Marketing Strategy

    Drawing in potential customers is massively valuable to an event venue. So is building rapport with planners and vendors.  An effective venue marketing strategy can help you reach the right audience and expand your customer base efficiently. And while you should be adapting quickly to new norms and precautions in the event planning industry, a fresh and comprehensive marketing strategy for the future can highlight your hard work and the strengths of your venue as you move forward. Get the expert marketing advice and tools you need to increase visits and word of mouth. Start a Free Trial of Constant…

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  • 16 January
    Photo of How To Attract Clients With Financial Content Marketing

    How To Attract Clients With Financial Content Marketing

    When looking for a financial advisor or institution, most businesses and people begin by looking online. According to Google, mobile searches about financial planning and management are up 70% in the past two years. While this shows a high demand for financial advice, your business still needs to stand out from other financial institutions — a problem you can solve with financial content marketing.  Get the expert marketing advice and tools you need to find new financial clients and increase investment from existing ones. Start a Free Trial of Constant Contact for Financial Advice and Management Services Creating financial content…

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