Email Marketing

Achieving Peace of Mind as an Email Marketer with Monica Hoyer

Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your design will display the way you want it to for your entire audience? Email mistakes can happen to everyone — from solopreneurs to massive Fortune 500 companies. And a mistake can cost you tens, hundreds, or thousands, of dollars. The solution? Run email marketing quality checks. A streamlined quality checking and testing process can give you peace of mind.  And having a tool like Email on Acid can help. That’s why we spoke to Email on Acid’s Director of Marketing…

Read More »

15+ Thank You Page Examples & How to Create Yours

Learn everything you need to create a thank you page that engages visitors and converts. From examples to actionable ideas, we cover it all. Read more: getresponse.com

Read More »

How to Get More Real Estate Referrals Automatically With Email

As a real estate professional, you understand the importance of generating new business. Clients stick with you until they’ve sold their property or found their perfect home, and then you need to replace them with someone else. But when you’re already busy providing great service to the clients you have, it’s hard to find time to source new clients. Wouldn’t it be great to have a pipeline that brings new home buyers and sellers to your door? That’s where real estate referrals come in. Real estate referral programs use the strong reputation and positive client relationships you’ve built to bring…

Read More »

Google Ads vs. Facebook Ads: Which Is Right for Your Business?

So you’ve chosen a business idea, built your website, and now you need to get the word out. Chances are you’re already considering advertising through the two behemoths of the online ad world, Google and Facebook. But is it actually worth it to buy ads‌? If so, which platform should you use? We’ll explore the difference between Facebook and Google paid ads here, giving you the information you’ll need to make the best advertising decisions going forward. Table of ContentsOnline advertising basics‌Google Ads vs. Facebook ads: how are they different?‌Google Ads vs. Facebook ads: additional considerations‌Final thoughts‌ Ready to do…

Read More »

How To Start A Health Food Store in 10 Simple Steps

It’s easy to imagine why you would want to start a health food store. The health and wellness foods industry is, itself, pretty healthy. According to Statista, “in 2016, the global health and wellness food market was valued at 707.12 billion U.S. dollars and is projected to increase to 811.82 billion U.S. dollars by 2021.” On top of that, a health food store gives you the opportunity to sell a product in which you believe. You provide customers with a real opportunity to better their lives with wholesome fare and nutritional aids. But how to start a health food store?…

Read More »

What is Point of Purchase Marketing?

Point-of-purchase marketing is messaging delivered to customers after they’ve already stepped inside your store. When you have a brick-and-mortar location, the majority of your marketing efforts aim to get people in the door. That’s a worthy task, but it’s not enough to capitalize on conversions. Research shows common reasons customers leave stores without buying anything: Couldn’t find the product they came for (67%)Product wasn’t available or in stock (66%)Long checkout lines (51%)Customer service or lack thereof (39%) What can you do to make sure browsing shoppers don’t leave empty-handed? Enter point-of-purchase marketing. Table of ContentsWhat is point-of-purchase marketing?Can point-of-purchase marketing…

Read More »

Guide to Facebook Ads for Contractors

Is Facebook advertising a good idea for your contracting business? If you are looking to increase conversions and generate more revenue, Facebook ads may be the answer. In this guide, we will go over how to set up Facebook ads for contractors, create compelling ads, and track the success of your advertising. Table of ContentsHow to set up Facebook ads for contractorsHow to measure the success of your adHow to make the most of Facebook ads for contractors Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial…

Read More »

15 Small Business Team-Building Ideas

If you are a small business owner, a talented and supportive team can elevate your company. The right team meshes well and works together to accomplish your business goals. The small business team-building ideas in this article can help you make your team more cohesive. When hiring, you probably considered your company’s culture and employee personalities to find the right people for each job. But team building can help improve team members’ efficiency, allow them to get to know each other, and boost morale. Read on for more info on building a strong team, and get our 15 small business…

Read More »

How to Create Google Ads in GetResponse [New Feature]

Want to drive more traffic to your landing pages with Google Search Ads? Learn how to create Google Ads in GetResponse in 7 easy steps. Read more: getresponse.com

Read More »

How Transparency in Business Ethics Impacts Your Bottom Line

Decades ago, it was almost unheard of for businesses to disclose their hiring practices, production standards, and environmental impact. But today, transparency in business ethics is practically a requirement for any business that wishes to appeal to the modern consumer. Ethics and transparency in business refer to how a company treats people — its employees as well as its consumers — and the Earth. Companies that make ethical behavior a priority will make business decisions based on the potential for impact rather than just the profit potential. Selection of raw materials and determination of employee pay scale are examples of…

Read More »