Unlocking the Untold Secrets Behind 3 Years of the 4th Edition of ‘Email Marketing Rules’

Can you believe it’s already been three years since the 4th Edition of Email Marketing Rules hit the shelves? At a whopping 677 pages, this two-volume powerhouse isn’t just a book—it’s practically the bible for anyone knee-deep in email marketing. I still get a kick out of how this comprehensive guide has become the go-to resource for marketers, myself included, navigating this constantly shifting landscape. But here’s a curious thought: what does it take to keep email—not the flashiest channel out there—so incredibly vital year after year? Spoiler: it’s all about solid, time-tested advice (and a bit of grit). If you’ve ever pondered how to build trust in your email campaigns or wondered what it really takes to avoid the common pitfalls, this anniversary is a perfect moment to dive back in—or start fresh. Ready to sharpen your email game with insights that have stood the test of time? LEARN MORE.

 Posted by Chad S. White on March 5, 2026

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Three years ago today, the two-volume 4th Edition of Email Marketing Rules was published. Weighing in at 677 pages, many consider it the most comprehensive set of books on email marketing ever. I’m exceedingly proud I’ve been able to provide marketers with a source of trusted advice on this critical marketing channel for the past 13 years!

100% of reviewers have given Email Marketing Rules 5 or 4 stars on Amazon.com, with more than 82% giving them 5 stars. If you’re one of the email geeks who has reviewed it, I thank you from the bottom of my heart! If you’ve read either volume and haven’t left a review yet, please consider it. Every review makes a huge impact and helps guide new practitioners toward solid advice upon which to build their email marketing foundation.

Thanks again to everyone for your support. I feel exceedingly lucky to have stumbled—like so many of you—into this powerful and dynamic industry.

>> Find Email Marketing Rules on Amazon.com