Unlocking the Secret Power of AI: How It’s Revolutionizing Email Marketing Forever
Ever wondered if your carefully crafted email subject lines are becoming invisible to the inbox gods? Turns out, AI isn’t just a game changer for marketers—it’s reshaping the inbox itself. As Gmail, Yahoo Mail, and Apple Mail start serving up AI-generated email summaries and deal cards, the classic “last in, on top” email flow is getting a serious makeover. This shift doesn’t just tweak your email’s look; it flips the whole deliverability equation on its head. Join me and Travis Hazlewood, Ortto’s Head of Email Deliverability, as we dive into these inbox upheavals and dish out practical advice on navigating this brave new AI-driven email world. Curious how to keep your emails from getting lost in the shuffle? LEARN MORE.
At the same time that email marketers are using AI to transform their email programs, inbox providers are using AI to transform the inbox experience. In this hour-long on-demand webinar, Ortto’s Head of Email Deliverability, Travis Hazlewood, and I discuss the impact of all of these inbox changes on marketers and their email deliverability.
We discuss:
- How Gmail, Yahoo Mail, and Apple Mail are replacing brand-crafted preview text and subject lines with AI-generated summaries, and how brand-crafted email content is being pushed out of the preview pane by Gmail’s Deal Cards and other AI-generated content
- How inbox providers are introducing more features that disrupt the traditional “last in, on top” chronological arrange of emails in inboxes
- How these changes are impacting deliverability and changing the email deliverability equation
Travis and I close out the on-demand webinar by each offering advice on how marketers should respond to these inbox changes.
>> Watch on the on-demand webinar on YouTube
