Unlock the Email Marketing Secrets Everyone Is Overlooking—Are You Missing Out?
Ever found yourself squinting at the latest email marketing trend, wondering, “Is this really worth my time—or just another shiny gimmick?” Well, that’s exactly the question Scott Cohen and Ryan Phelan threw to the crowd at ANA’s recent email evolution shindig in Chicago. Spoiler alert: most trends aren’t just black or white — there’s a murky gray zone filled with tricky caveats, surprise pitfalls, and occasional gold nuggets. So, before you jump on the bandwagon or toss that strategy in the bin, let’s sift through some of the hype, weigh the pros and cons, and I’ll throw in my two cents. Ready to separate the juice from the squeeze? LEARN MORE.
Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and then called on people to defend their views.
Of course, the majority of the trends they asked about fall in between a simple yay or nay—because there are circumstances when they’re not worthwhile, developments that are undermining their effectiveness, or other caveats.
Let’s dive into some of them. I’ll share some pros and cons, plus my verdict.
>> Read the entire article on CMSWire.com
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