The Hidden Secrets Behind Loyalty Data That Businesses Are Missing Out On
Ever wonder why loyalty data—the golden ticket marketers rave about—often ends up gathering dust instead of driving growth? It’s like having a map and never unfolding it when you need it most. Georgia Gkolfinopoulou and I teamed up with Loyalty TV to unpack some eye-opening research from Forrester (shoutout to Zeta Global for commissioning it) revealing why many brands just aren’t harnessing this treasure trove of insights. From cracking the notorious execution gap to measuring what really matters in loyalty, we dive into how marketers can flip the script and wring the full juice out of their loyalty data across channels. Curious about what loyalty marketing might look like a year down the line? Trust me, you’ll want to hear this chat with Bridget Blaise-Shamai. LEARN MORE.
Georgia Gkolfinopoulou and I join Loyalty TV to discuss new research from Forrester (commissioned by Zeta Global) that explains why marketers are underusing loyalty data and how brands can overcome those barriers. With host Bridget Blaise-Shamai, we talk about:
- The major findings of the survey of more than 300 loyalty professionals
- The execution gap that exists with loyalty data
- How brands are measuring loyalty success
- How to unlock the full value of loyalty data across channels
- What loyalty marketing looks like a year from now
Or listen to the podcast version on Apple Podcasts or wherever you get your podcasts.
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