streaming & ott

Snap Is Rolling Out a Marketplace for Brands and Creators

Snap announced a new creator marketplace in its 2021 Digital NewFronts presentation on Wednesday. The new feature connects brands with creators on Snap for marketing campaigns and sponsorships. The marketplace opens later this month for…

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Fox Isn’t Upset About Losing Thursday Night Football to Amazon

On Monday, Amazon said that its major deal with the NFL to bring Thursday Night Football exclusively to the streaming service would happen in the 2022 season instead of 2023, as originally planned. And even…

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Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks

Scripps’ ad sales team is aware that marketers know about the media-planning challenges posed by cord-cutting. So this upfront season, the company–which is heading into its first negotiations since acquiring Ion Media for $2.65 billion…

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The 10 Most Consequential Streaming Moments of 2020

This year threw a lot of curveballs at the television entertainment industry. Covid-19 forced businesses to experiment left and right as consumer adoption of streaming continued in force, and two huge streaming players debuted. Meanwhile,…

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Peacock Will Exclusively Stream The Office Starting Jan. 1

The Office is about to relocate. The hit NBC sitcom, which still resonates with audiences 15 years after its debut, is leaving Netflix at the end of the month for its new exclusive streaming home:…

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Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access

Key Insights: The new name references the prestige of Paramount Pictures while leaving room for further brand definition. ViacomCBS is considering sunseting some of its niche streamers, while offering bundling discounts of others, like BET+,…

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PubMatic Brings Header Bidding to OTT

As television viewing shifts to streaming, so too is ad tech. PubMatic is vying for position in the bourgeoning over-the-top, or OTT, market with a header bidding solution that brings a digital-like way of trading…

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What to Expect From the Much-Anticipated HBO Max

HBO Max debuts today, and while the streaming service is arriving in quite a different business landscape than previously expected, WarnerMedia is optimistic that the value proposition of a high-quality content library is more appealing…

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Netflix’s Tiger King Is the COVID-19 Lockdown’s First Smash Hit

As Americans continue to stay home amid the COVID-19 pandemic, millions of them are passing the time by getting a glimpse of the outside world–that is, the one with outlandish big cat enthusiasts like Joe…

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Without Live Sports, Fans Switch to Binge-Watching and News

Live sports programming came to a screeching halt last week as leagues including the NBA and MLB suspended their seasons in response to the growing spread of COVID-19. In the absence of their favorite TV…

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