Revolutionary Ecommerce Tools Unveiled on February 18, 2026 – Are You Ready to Transform Your Online Business?

Ever wonder how merchants keep up when the ecommerce world spins faster than a whirlwind? This week’s lineup of fresh tools might just be the secret sauce—from livestreaming magic and product videos that practically sell themselves, to Reddit Ads and AI-powered analytics that peek into the future of customer behavior. Whether it’s discounted shipping deals or voice agents that actually chat back, the game is changing—and fast. So, if you’re scratching your head wondering how to stay ahead without drowning in tech jargon, buckle up—there’s a treasure trove of innovations here ready to turbocharge your sales and make your ecommerce journey a whole lot smoother. Curious to see what’s new in the merchant toolkit? LEARN MORE.

Our rundown this week of new services for merchants includes livestreaming, product videos, Reddit Ads, predictive analytics, AI-powered ads, discounted shipping, B2B, account-to-account transactions, and AI voice agents.

Got an ecommerce product release? Email updates@practicalecommerce.com.

New Tools for Merchants

Intuit Mailchimp releases data-driven tools for ecommerce marketing. Intuit has announced a set of new products for Mailchimp. Site Tracking Pixel connects to review platforms such as Yotpo and Judge.me to pull consented-to ecommerce and sentiment data. Predictive analytics spot high-value and at-risk customers. AI-powered tools build on-brand content, use reusable templates, and integrate with ChatGPT. Additional features include expanded SMS and transactional messaging, an omnichannel marketing dashboard, and enhanced migration tools.

Intuit Mailchimp

Klarna launches on Google Pay in the U.K. Klarna, a digital bank and buy-now pay-later provider, is now available on Google Pay in the U.K. Google Pay users can choose Klarna’s interest-free payment options at checkout and then manage deliveries, returns, and repayments in the Klarna app.

Xnurta and Front Row partner on Amazon advertising and retail media. Xnurta, an AI-powered advertising platform, and Front Row, an ecommerce agency, have partnered to accelerate performance in Amazon advertising and retail media. Front Row will leverage Xnurta’s agentic AI ad management platform to empower brands with advanced automation, performance insights, and AI-assisted campaign management across retail media.

eBay Live launches in Canada. eBay Live, an interactive shopping experience, has launched in Canada. Shoppers can ask questions, see items up close, and shop instantly on mobile, desktop, or the eBay app. Shoppers can preview the eBay Live programming schedule and sign up for reminders when each stream starts. Launched in the U.S. in 2022, eBay Live has since expanded to Australia, France, Germany, Italy, and the U.K.

Shirofune introduces Reddit Ads integration. Shirofune, an advertising automation platform, has announced the addition of Reddit Ads to its supported channels. The integration allows advertisers and agencies to plan, manage, and optimize Reddit campaigns within the same unified Shirofune interface they use for search, social, and ecommerce media. Advertisers can monitor and adjust Reddit campaigns from a central dashboard, automate budgets and bids, and combine data with other platforms.

Shirofune

Amazon launches Pay by Bank in the U.K. Amazon.co.uk has announced Pay by Bank, an account-to-account payment method that allows customers to complete purchases by connecting to their banks. Security is maintained through customers’ own banking app, using their established biometric authentication or PIN verification systems. The service includes expedited refund processing — returning funds within minutes after Amazon confirms receipt of returned items.

ROAS Suite launches video ad platform for ecommerce. ROAS Suite, an AI ad production platform, has launched a video ad generation tool. The platform uses a store’s URL to produce structured ad variants for Meta and YouTube. It analyzes the storefront to build brand-specific creative — extracting logos, fonts, color palettes, product catalog data, and market positioning. The platform then generates ad assets tailored to customer segments and funnel stages.

Splio launches AI-powered CRM. Splio, an omnichannel marketing and loyalty platform, has launched its AI-enabled CRM platform powered by Tinyclues, a predictive AI solution for personalized communications across channels, including email, text, and WhatsApp. Splio has also unveiled Ask My CRM, an AI agent designed as an intelligent marketing copilot, plugged into each brand’s customer data for CRM management. By making prediction the heart of its AI-powered CRM, the platform helps brands to drive personalization at scale, according to Splio.

Easyship launches discounted FedEx shipping for Canadian merchants. Easyship, a multi-carrier shipping software and cross-border API platform for ecommerce, has launched discounted FedEx shipping services for Canadian merchants. The offering includes access to FedEx Ground for domestic shipments and FedEx International Connect Plus for cross-border deliveries, along with a suite of premium FedEx services, available directly through the Easyship platform with no minimum volume or separate FedEx requirements.

Easyship

OroCommerce partners with Azilen Technologies on B2B commerce. OroCommerce, a B2B commerce platform, has partnered with Azilen Technologies, a software developer. According to OroCommerce, the collaboration strengthens its partner network with an engineering-led firm capable of delivering large-scale, high-complexity B2B commerce software across North America, Europe, and APAC. Azilen will leverage OroCommerce’s architecture and automation capabilities to help organizations unify B2B and B2C models, streamline high-touch sales processes, and enhance customer self-service.

Google unveils shopping ad format in AI Mode. Google has introduced a shopping ad format for AI Mode, its conversational search experience where users can compare products, brands, and stores. According to Google, the new ad format is an opportunity for retailers to enter the conversation and appear in key moments of discovery. The format will roll out soon for Shopping and Performance Max campaigns, per Google.

Newo raises $25 million to scale AI voice infrastructure for small businesses. Newo, a startup building human-like AI-powered voice agents, announced a $25 million funding round led by Ratmir Timashev, co-founder of Veeam Software and Oh.io. Newo plans to use the capital to accelerate product development, expand its partner ecosystem, and scale go-to-market efforts to meet growing demand from SMB-focused service providers.

Salesforce acquires Cimulate for AI-powered product discovery. Salesforce has agreed to acquire Cimulate, an AI-powered intent-aware context engine for retail. Cimulate’s platform combines real and simulated shopper journey data to understand intent, enabling relevant search results and personalized discovery experiences. Salesforce states the acquisition will strengthen its Agentforce Commerce by accelerating improvements to search and discovery.