Google Performance Max Unveils Waze Ads & Channel Reporting—A Game-Changer You Can’t Miss!

Ever wonder how Google keeps finding new ways to steer your ads right into drivers’ hands without you even breaking a sweat? Well, buckle up—Google’s just added Waze ads to Performance Max for store goals across the U.S., making it way easier to capture those local shoppers already on the move. And if you thought tracking your campaigns was a maze, channel performance reporting is now rolling out to help you make sense of it all—search partner reporting and MCC access will join the party soon. The best part? No extra setup needed. It’s like Google’s handed us the keys to a shiny new marketing car, so why not take it for a spin? LEARN MORE.

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.

• Waze ads are now available in PMax for store goals.
• Channel performance reporting is rolling out across PMax, with search partner reporting and MCC access coming soon.
• No extra setup is required.