Discover How OpenAI’s ChatGPT is Revolutionizing Ad Creation—Is Your Marketing Ready?

So, here’s a juicy new twist in the digital marketing saga: OpenAI just rolled out a feature that lets ChatGPT whip up ads for you – yep, apparently using AI to take a crack at your ad creation. Now, before you breathe a sigh of relief thinking this is the ultimate time-saver, remember that it’s more like having a clever assistant draft the ad, which you still have to comb through, tweak, and greenlight yourself. I mean, sure, it sounds fancy to have an AI say, “We generated an ad variation based on your website and campaign settings,” but the real question is—can AI truly capture your brand’s voice without missing a beat? Anthony Higman on X shared what this looks like in action, revealing nifty features like quick ad duplication alongside the AI-generated suggestions. It’s a smart move by OpenAI to boost ad creation volume and, not gonna lie, make some extra bucks while at it. But if you’re in the marketing game, this means you’ve gotta stay sharp—don’t just hand over the reins without giving those AI-crafted ads a hard look to ensure they hit your ROI goals and reflect your brand’s soul. Ready to see how this AI ad magic really plays out? LEARN MORE.

OpenAI rolled out a new feature to let ChatGPT Ads generate ads for you – I suspect using AI. The feature is available under the “Add new ad” option, and says “generate ads for you.”

The advertiser or marketer can then opt to let ChatGPT create the ad, and then review, edit and approve the ad for delivery on the ChatGPT Ad platform.

What it looks like. Anthony Higman posted a screenshot of this feature on the social media platform named X. Here is that screenshot:

As you can see, it says, “We generated an ad variation based on your website and campaign settings. Review, edit as needed, and activate when you’re ready.” Then you can “Review and create.”

There is also a quick duplicate ad option that Higman spotted as well:

Why we care. It makes sense that OpenAI would leverage AI to help advertisers create ads. The hope is it would lead to more ads being created and submitted on ChatGPT Ads sooner. This way the AI company can earn more money on ChatGPT.

As a marketer, you should be very careful when using AI to generate ads. Make sure to review the ads that were generated for you carefully so they meet your branding and marketing criteria, including your ROI goals.

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About the Author

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.