Unlock the Surprising Marketing Trends Shaping Q3 2026 Success—Are You Ready?
Ever wondered how your latest email campaign stacks up against the industry’s best—or even your fiercest competitors? Well, Zeta Global’s third quarter 2026 Marketing Benchmark Report dives deep into the nitty-gritty of SMS click rates, email open rates, click-throughs, and yes, those dreaded unsubscribes—from July through September. What’s cool about this report is it breaks down stats not only by industry—think retail, travel, finance, media—but also by email type, tossing in European benchmarks for the first time. Plus, it’s packed with expert insights, tips on wielding benchmarks like a pro, and juicy analysis on Meta’s Muse shaking up inbox management, alongside Gmail dropping its v1 Postmaster Tool. If you’re like me, always hunting for that competitive edge, this report is a goldmine to uncover what’s really moving the needle in today’s digital marketing jungle. LEARN MORE.
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from July 1 through Sept. 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & insurance; and media) and by email type (e.g., promotional and triggered). And for the first time, the report includes European email benchmarks.
Our third quarter Marketing Benchmark Report also includes:
- Commentary and context from our digital marketing experts so you can understand performance changes
- Tips on how to use benchmarks effectively
- Discussions of the impact of Meta’s Muse on inbox management and Gmail’s retirement of its v1 Postmaster Tool
To get the report via a free, no-form download…
>> Visit Zeta Global’s Resource Center
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