Unlock Massive Growth: Google Merchant Center for Agencies Now Allows 1,000 Linked Accounts—What This Means for Your Business!

Ever wondered just how many client accounts an agency can juggle under one roof without breaking a sweat—or the system? Google’s latest tweak to their Merchant Center docs spills the beans: agency admins can now link up to a whopping 1,000 client Merchant Center accounts under a single agency account. Yep, that’s a huge bunch, and while it’s not a flashy new feature, it’s a game-changer for agencies managing sprawling merchant portfolios. Having a clear cap finally lets agencies plan smarter—not just for today, but with a keen eye on sustainable growth down the road. Let’s dive into why this matters more than you might think. LEARN MORE.

Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account.

The newly documented limit gives agencies a clearer understanding of how many client accounts they can manage from one place.

What’s happening: Google added a new detail to its Merchant Center help documentation stating that Agency Admins can link up to 1,000 client Merchant Center accounts.

The limit wasn’t previously documented, leaving uncertainty around the maximum number of accounts supported.

Why we care: While the change doesn’t introduce new functionality, it provides important guidance for agencies managing large merchant portfolios. Knowing the account limit can help agencies plan account structures, onboarding processes and long-term scalability.

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About the Author

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.

She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.