The Surprising Truth Behind Affiliate Marketing’s Explosive Growth in 2026 Revealed by IAB Australia
Ever wondered how 123 sharp minds from agencies, advertisers, publishers, and affiliate partners see the future of partnership marketing in Australia? Well, the IAB’s eighth annual State of the Nation report, crafted by some heavy hitters like impact.com and Rakuten, dives deep into just that. Surveyed in early 2026, these pros spill the beans on trends and shifts shaping the industry—all unveiled during the bustling Sydney summit. It’s like having a backstage pass into marketing’s evolving playbook, and trust me, the insights are as enlightening as a caffeine shot on a Monday morning. Curious to see how this powerhouse group envisions the affiliate landscape? Dive right in and LEARN MORE.
The report, now in its eighth year, drew on responses from 123 industry professionals across agencies, advertisers, publishers, and affiliate partners surveyed during March and April 2026. The IAB’s Affiliate and Partnership Marketing Working Group, which includes representatives from impact.com, Partnerize, Rakuten, Skimlinks, Commission Factory, and WPP Media, produced the research as part of the annual Sydney summit program.
Post Comment