Unlocking the Secret Forces Driving UK Shoppers Beyond Just Discounts—What Zilch Discovered Will Surprise You!
Ever pause mid-checkout and wonder what’s really nudging your UK customers to hit “buy” — is it just a savvy discount, or is there a deeper story behind those clicks? If your affiliate program’s still hooked on last-click attribution, you’re playing a dangerous guessing game… and missing a ton. Phil Thompson from Zilch dives into fresh data from over five million UK wallets to shatter these old-school myths about loyalty, bargain hunting, and who’s actually worth partnering with. Together with Affiverse’s Lee-Ann Johnstone, they spill the tea on why cookie tracking is so 2010 and how first-party payment data is the new crystal ball for decoding intent, without turning your tech stack upside down. Spoiler alert: folks who seem devoted to one grocery brand might be quietly spending way more somewhere else, and those flashy price cuts? Not the ultimate deal-maker you think. If you’ve ever been bamboozled by the real forces behind consumer choices, this is your wake-up call. LEARN MORE.
Lee-Ann Johnstone – Founder of Affiverse
Beyond Discounts: Zilch Reveals What Actually Influences UK Purchases Today
If you’re running an affiliate program based purely on last-click attribution, you’re missing the full picture of how customers really shop. Drawing on insights from Zilch’s platform of more than five million UK customers, Phil Thompson, Partnerships Manager at Zilch, challenges long-term held assumptions around consumer loyalty, price sensitivity and partner value. Lee-Ann and Phil discuss why traditional cookie tracking leaves critical blind spots, how first-party payment data offers a clearer view of intent without complex integrations, and what Zilch’s data reveals about modern purchasing behaviour. From grocery shoppers who appear loyal to one brand while spending significantly more elsewhere, to the limits of price-led promotions, the discussion highlights how consumer decision-making is far more nuanced than discounts alone suggest.
