The Hidden Pitfalls Sabotaging Influencer Programs—and the Surprising Fix You’ve Been Missing
Ever wondered why brands keep throwing millions at influencer marketing, only to end up with crickets chirping instead of cha-chings ringing? I mean, pouring cash into creator partnerships seems like a no-brainer—right? Yet, this “post and pray” gambit keeps flopping spectacularly, and it’s high time someone peeled back the curtain. Lucky for us, a powerhouse panel featuring Ed Ceballos from Everflow, Haafiz Dossa of Inflektion, Rob Israch at Tipalti, and Henrietta Sheeran from Affiliate Summit got together to dissect this very issue. Their raw insights uncover the pitfalls behind these futile influencer plays and why simply crossing your fingers won’t cut it anymore in today’s cutthroat creator economy. Intrigued? Dive deeper and get the full scoop here: LEARN MORE.
The discussion brought together Ed Ceballos, Vice President of Partner Ecosystem at Everflow, Haafiz Dossa, CEO of Inflektion, Rob Israch, President of Tipalti, and Henrietta Sheeran, Head of Content at Affiliate Summit and Creator Live Economy. Their insights expose why the “post and pray” approach to creator partnerships continues failing despite brands pouring millions into influencer budgets.
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