VIDEOS

The best edge case keywords almost never show up at the top of a volume…

Edge cases tend to bring in your biggest clients. Get specific and you can often…

Gary Halbert used to ask his students a question. If you opened a burger stand…

Low volume doesn’t mean low value. The keywords that convert often look small on paper.…

Your keyword tool shows a dash where the volume should be. So you skip it.…

Chasing the biggest keywords makes sense on paper. More searches means more traffic. More traffic…

You could make more money from Google by showing up for searches your competitors think…

You used to only have to convince a person. Now you also have to convince…

The old search-to-website funnel is breaking down. Customers now research brands across AI, Google, social,…

People want the help. They just don’t want to give up the credit card. In…