Content Marketing

  • Apr- 2024 -
    23 April
    Photo of Best Linktree alternatives for driving traffic, conversions, and sales

    Best Linktree alternatives for driving traffic, conversions, and sales

    You invest a lot of time and effort into building a successful social media community for your brand. Long nights. Tough decisions. Mornings spent racing to your page to discover how your last post performed. You’ve done it all. Likes and comments don’t generate profits, though. For many brands, the key to generating traffic, conversions, and sales from social media is all about their link in bio. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. Using your link in bio (on any social media platform)…

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  • 22 April

    Daily Search Forum Recap: April 22, 2024

    Here is a recap of what happened in the search forums today… April 22, 2024 Original Source https://www.seroundtable.com/recap-04-22-2024-37272.html

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  • 22 April

    Programming Note: Offline For Passover

    This is a programming note that I will be completely offline for the Passover holiday. Passover is on Tuesday and Wednesday… April 22, 2024 Original Source https://www.seroundtable.com/programming-note-offline-for-passover-5784-37249.html

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  • 22 April

    Google Confirms Links Are Not That Important via @sejournal, @martinibuster

    Google’s Gary Illyes said that Google needs very few links, confirming that we’re closer to a post-links algorithm The post Google Confirms Links Are Not That Important appeared first on Search Engine Journal. April 22, 2024 Original Source https://www.searchenginejournal.com/google-needs-very-few-links/514494/

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  • 22 April
    Photo of Meta AI adds Google Search results

    Meta AI adds Google Search results

    Meta AI answers now may include Google Search results, making this the first AI assistant to include search results from both Google and Microsoft. That said, I’ve yet to find a query that triggered Google Search results. Meta AI launched with Microsoft Bing integrated in September. Why we care. Gartner predicted search traffic will fall due to the rise of AI chatbots, virtual agents and AI answer engines providing direct answers, as opposed to having to click on a website to find an answer. However, the models (like Meta’s Llama 3) don’t have access to real-time data – so it…

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  • 22 April
    Photo of PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

    PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

    Pay per click (PPC) advertising is a big deal in digital marketing, especially in the retail world. As 2024 heats up, we’re not just talking about simple ad placements and bids; it’s all about smart technology, understanding your customers, and getting creative with your strategies. Whether you’re a pro in digital marketing or just starting to explore ecommerce ads, keeping up with PPC trends is crucial. This guide is here to help you out. Contents PPC trends for retail Top PPC strategies for retail Common challenges and solutions in PPC for retail Biggest trends in PPC for retail Let’s dive…

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  • 22 April
    Photo of Airbnb dominates in search sentiment report

    Airbnb dominates in search sentiment report

    Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers. Why we care. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing. As they have taken the lead in this search sentiment report, it will pique the curiosity of other advertisers to go down the same path to improve their customer sentiment ranking. The big picture. The findings illustrate what it…

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  • 22 April
    Photo of Google Chrome IP masking could radically impact search advertising

    Google Chrome IP masking could radically impact search advertising

    Google is developing a two-hop proxy to enhance privacy for Chrome users, which has three big implications for advertisers: For ad location targeting, you’ll only have the option to target regions designated by Google, which won’t be accurate. Because Google Chrome will use a proxy to connect to websites, it will mask users’ identities, meaning advertisers cannot distinguish between genuine and bot traffic. Google is increasing its collection of uniquely valuable location data, which could increase advertisers’ costs. Why we care. The two-hop proxy is only implemented on Chrome, meaning Google will have a monopoly on this data. No other…

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  • 22 April

    How To Maximize Email Marketing Success

    Maximize Email Marketing Success Maximizing Email Marketing Success with TrafficWave: Addressing Key Concerns In the realm of digital marketing, email remains a cornerstone for businesses aiming to connect with their audience effectively. However, amidst the plethora of strategies and tools available, email marketers often find themselves grappling with crucial questions that can significantly impact their campaigns’ success. In this article, we’ll delve into some of the most pressing concernsRead more April 22, 2024 Original Source https://blog.trafficwave.net/email-marketing-tips/how-to-maximize-email-marketing-success/

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  • 22 April

    AMP for Email: The Present & Future of the Standard

    When AMP for email was officially launched in March of 2019 by Google, it promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. With AMP for email components allowing marketers to create forms, carousels, accordions, drilldown menus, and much more, the potential payoffs for brands and consumers were huge. Indeed, some marketers using AMP for email have seen their engagement rates more than double. However, most brands have found that reaping those benefits are impossible given the current barriers. Let’s talk about what those are and how…

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