Where Customers Will Find You in 2027
There are five places, and each one is harder to track than the last: Google, ChatGPT, Reddit, podcasts and online groups, and everywhere else. In a study of 30 businesses, nearly half of buyers named a source analytics can’t see. That’s almost as many as named Google. It’s a small study, so ask your own customers. Then show up where they’re actually looking.
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