Why I Lost 17,000 Subscribers Overnight – The Shocking Truth Revealed

Losing over a thousand subscribers in just two emails? Yeah, I braced for that. It’s a tough pill to swallow when most on the list are diehard fans of Pat, not me—and earning their trust isn’t exactly an overnight gig. But then, just as I was getting my bearings, boom—the cold scrub automation myth crashes down on me, and I watch 17,000 “active” subscribers vanish into thin air. Turns out, they weren’t opening emails for years. Talk about a brutal wake-up call to start the day! So, why spill all this? Because transparency is everything in this game. I’m diving headfirst into rebuilding that audience and trust—not by magic but by hustle—and you’re invited to witness the resurrection of one of the oldest “make money online” brands in real time. Ready to see if I can pull this off? Let’s get to work. LEARN MORE.

I’ve lost over 1,000 subscribers in the last two emails. I was expecting that. After all, a lot of folks on this list are Pat superfans…not mine. I know it’s going to take some time to gain trust. Totally into putting in the work to gain it, too.

But guess what else? I realized that the cold scrub automation that is set up doesn’t actually work and in an instant I lost another 17,000 subscribers.

Meaning…17k people who Pat and I thought were opening emails aren’t actually opening emails. And haven’t been, some of them, for years. Blahhhhhhh…cruddy way to start my day.

Why am I telling you this?

Because it’s so super important to me that I be as transparent with you as possible. That’s the spirit of Pat Flynn, SPI and myself. I want you to always know exactly what’s going on behind the scenes, our motives behind campaigns, etc.

So as you can guess…now I’m on a mission to grow the audience back up to what I thought I had.

I’m not sweating. Are you sweating?

Wanna watch me do it? Build back up the audience…gain the trust of someone else’s personal brand…usher in a new era of one of the oldest “make money online” brands out there?

I’m starting back up the Income Stream live show that Pat became famous for in 2020 during the pandemic.

I’m gonna start with three days a week and see how it goes. The first one will be October 1st. And Pat will co-host it with me to kick things off right.

Comment below and tell me what you want us to cover.

Share with your friends, too. You know, because watching if some lady can take over a personal brand and what she does to succeed or fail…what could be more interesting to us content creators?

Remember, I can’t keep the legacy of SPI going without you. Thanks for sticking around. You have no idea what this means to me and my family. (I bought this for them, but more on that later.)

I hope to repay you as the months and years go on.

I can’t wait.