Unlock the Surprising Power of Email Newsletters: What You Never Knew They Could Become
So, what exactly is an email newsletter these days? Is it a nifty sales pitch in disguise, or maybe just a bunch of content folks put in your inbox to stay relevant? Honestly, I’ve been chewing on this question quite a bit—and here’s the kicker: an email newsletter is mostly a blend of non-promotional goodies tailored to a specific crowd. Sure, there’s usually some discreet (or not-so-discreet) promo mixed in, but the heart of a newsletter is the valuable content that isn’t yelling “Buy now!” every second. It’s kind of like a secret handshake in the digital world—something that builds trust without hammering the hard sell. Curious to see what that content is really up to? LEARN MORE.
What is an email newsletter? That’s a serious question. Think about it for a minute. What is an email newsletter?
I’ve been thinking about this a lot lately and here’s what I came up with:
An email newsletter is a message format that mostly contains non-promotional content that’s of interest to a particular audience.
That’s as specific as I could get—and I fully acknowledge there’s a mostly in there. That’s because newsletters generally do include overtly promotional content (such as ads) at least occasionally, if not regularly. That’s fine, but the defining characteristic of a newsletter is that a strong majority of the content isn’t overtly selling.
Since that’s the defining characteristic, let’s talk first about what that content is doing.
>> Read the entire post in Zeta Global’s Resource Center
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