Why Most Brands Fail: The Shocking Truth About Your Marketing Goals
Ever found yourself stubbornly clinging to a marketing goal just because it feels “right,” only to realize later you’ve been chasing the wrong prize all along? I mean, who hasn’t been there—knowing deep down that winning the argument doesn’t always mean winning the game. My wife’s little nugget of wisdom—“Do you want to be right, or do you want to get what you want?”—hits hard, especially in the digital marketing trenches where change is the only constant and ego often clouds strategy. It’s not about proving your point; it’s about moving the needle. So, are you ready to rethink what success really looks like and maybe, just maybe, drop the stubbornness before it costs you? Let’s dive into four eye-opening scenarios where brands might be barking up the wrong tree. LEARN MORE.
“Do you want to be right, or do you want to get what you want?”
This is a saying that my wife, a leader at a Boston hospital, has become very fond of in recent years. She mostly uses it when counseling her team members and peers (but also sometimes uses it to counsel me).
It’s about not letting your ego get in the way of your goals. Often, it’s about accepting that convincing people to take a desired action is way more important than also convincing them to agree with your reasoning. In fact, the latter can compromise the former. However, more broadly, it’s also about not being stubborn and wanting the world to conform to your beliefs.
In the digital marketing world, we’ve experienced tons of changes in recent years, and it’s only natural to resist it, especially when it challenges long-held beliefs. Here are four cases that come to mind.
>> Read the entire article on CMSWire.com
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