Unlocking the Secret Weapon: How Loyalty Data Could Revolutionize Your Business Overnight
Ever find yourself swimming in heaps of loyalty data and still feeling like you’re holding an empty treasure chest? You’re not alone. It turns out, only a tiny 17% of marketers are actually confident in harnessing the power all that customer loyalty info holds. Crazy, right? Forrester Consulting’s latest research, backed by Zeta, peels back the curtain on this puzzling gap between loyalty data’s potential and its actual use — uncovering hidden hurdles, overlooked metrics, and untapped growth avenues that could totally change the game. Ready to unlock what’s really sitting in that data stash? LEARN MORE.
Customer loyalty data is one of the most strategic assets in the enterprise today—yet only 17% of surveyed marketers feel “very confident” in their ability to use the data. That gap between what loyalty data could do and what it actually does is the focus of new research from Forrester Consulting, commissioned by Zeta.
The study surveyed 310 customer loyalty and marketing decision-makers and high-level practitioners to understand how organizations are collecting, integrating, and acting on loyalty data, and where the opportunities for growth are hiding. The study dives into:
- The barriers to using loyalty data effectively, and how to overcome them
- Why only 26% of respondents rate their customer loyalty programs as “very effective”
- The behavioral metrics worth tracking alongside CLV and retention
- How to unlock the full potential of your customer loyalty data
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