The Hidden Strategy Top Publishers Are Using to Thrive in 2026 — Are You Ready to Adapt?
Ever wondered if the biggest threat to your publishing empire is lurking quietly in the numbers you’re ignoring? Yeah, I’ve been there—staring at dashboards filled with data but missing the signals screaming right at me. Lee-Ann Johnstone teams up with Jorge Barbosa from wecantrack to pull back the curtain on what’s really shaking up the publishing world today. Spoiler: it’s not just HCU updates or AI gobbling up your traffic—it’s the hidden gems in your data and those under-valued partnerships you never knew counted. If you’re flying blind and curious why some publishers are thriving while others sink, this chat hits the nail right on the head. Plus, you’ll find out why breaking down EPC by traffic source might just save your business. Ready to stop guessing and start winning? LEARN MORE.
Lee-Ann Johnstone – Founder of Affiverse
What happens when the biggest threat to your publishing business is also buried inside the data you’re not looking at?
Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what is actually happening to publishers right now, why most of them are flying blind without realising it, and what the ones who are thriving are doing differently. The conversation covers HCU updates, AI overviews cannibalising traffic, the overlooked relationship between affiliate managers and publishers, and why EPC broken down by traffic source might be the most important number in your business that you’re not tracking.
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