The Shocking Truth Affiliate Marketers Don’t Want You to Know About Growing Your Audience!
Ever wonder what it’s like to dive headfirst into the affiliate world while running on next to no sleep, carrying a newborn, and juggling thousands of verified users? Well, Olivia Davson did just that — launching Cubbi, the UK’s first discount haven tailored for verified new and expecting parents, a mere eight weeks after giving birth. Imagine pitching your startup live on BBC’s Dragon’s Den at nine months pregnant and walking away with £50,000 in your pocket. There’s grit, hustle, and straight-up brilliance wrapped in this story. But beyond the baby bottles and codes built with zero experience lies a powerful lesson on how brands often miss the mark with affiliate publishers — and how those who don’t, strike gold. Curious about the real scoop behind Cubbi’s verification model and why the parent demographic flips traditional marketing on its head? You’re gonna want to lean in for this one. LEARN MORE.
Lee-Ann Johnstone – Founder of Affiverse
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon’s Den deal, and strong opinions about how brands treat people? You listen.
Olivia Davson is the co-founder of Cubbi, the UK’s first discount platform built specifically for verified new and expecting parents. She launched it eight weeks after having her first child, built the first version of the app with her sister who had zero coding experience, onboarded over 30 brands before launch, and pitched her business live on BBC’s Dragon’s Den at nine months pregnant. She walked out with a 50,000 pound investment.
In this episode, Lee-Ann talks with Olivia about what it actually feels like to enter the affiliate industry as a new publisher, why most affiliate managers missed the opportunity she represented early on, and what brands who did show up early gained because of it. The conversation covers the mechanics of Cubbi’s verification model, why the parent demographic is unlike any other in consumer marketing, and what the affiliate channel still gets wrong about the publisher relationship.
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