Are Google’s AI Ad Tools a Game-Changer or a Risky Bet for Affiliates?
Ever wonder how Google’s AI is quietly revolutionizing the ad world while most of us are still figuring out where the “Did you mean…” prompt nudges us? At Shoptalk Spring, I caught up with Courtney Rose, Google’s VP of Retail at Google Ads, and let me tell you, her insights are both a roadmap and a riddle. She framed AI’s role in advertising in ways that got me nodding — and also questioning what her conversation neatly sidestepped. There’s a curious dance here between what’s said, what’s framed, and what’s left dangling in the digital breeze. Intrigued? You should be. LEARN MORE.
At Shoptalk Spring, Modern Retail spoke with Courtney Rose, Google’s VP of Retail at Google Ads, about how AI is reshaping the company’s advertising products. The interview is worth reading carefully, not only for what Rose says, but for the specific framing she uses and the questions the conversation does not reach.
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