AI Debate Ignites: APMA’s 2025 Voice of the Affiliate Nation Uncovers Shocking Industry Divide
Ever wonder if AI is the new secret sauce that’s about to spice up affiliate marketing—or just another shiny gadget that won’t replace the human touch? I mean, sure, AI’s got some rad potential to slice through data like a hot knife through butter and automate the boring bits, but let’s not kid ourselves: this industry runs on real connections, partnerships forged by folks—not just algorithms. Lee-Ann Johnstone, the sharp mind behind Affiverse, nails it when she highlights that while tech evolves, those core human vibes remain the real MVPs. It’s a wild ride ahead, watching advertisers, agencies, and affiliates figure out how to charm AI to their advantage while upping the ante on customer experiences. Curious how this dance unfolds? LEARN MORE.

“It’s clear that AI represents a great opportunity for brands to delve deeper into their data and leverage automation to become more efficient with resourcing but let’s not forget that the affiliate industry has, and always will, be based on human relationships that lead to partnerships for success. It’s going to be interesting to see how agencies, advertisers, and affiliates leverage the development of AI to their own advantage and how this next iteration of the internet and usage of AI tools will enhance customer experiences,” says Lee-Ann Johnstone, founder of Affiverse.







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