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Why ViacomCBS Rebranded CBS All Access as Paramount+ and Not Paramount All Access

Key Insights: The new name references the prestige of Paramount Pictures while leaving room for further brand definition. ViacomCBS is considering sunseting some of its niche streamers, while offering bundling discounts of others, like BET+, with Paramount+. Hayes Roth remembers the first time Paramount Pictures’ logo really stuck with him. It was his first time…

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