In today’s digital landscape, it’s a fascinating paradox — despite the millions of search results available at our fingertips, we’re much more likely to click on familiar brands than those gleaming at the top of the list. A recent survey from Page One Power reveals that a staggering 59% of Americans gravitate toward known brands when browsing… which leaves the top-ranked results in the dust. So, what gives? Are we just creatures of habit, or is it a testament to the trust we’ve built with certain brands over time? As we dive into this revealing study, we’ll explore how trust influences our online behavior, the battle between organic and paid results, and what really drives our clicking habits across generations. This might just illuminate why building a recognizable brand might be more important than any SEO strategy on the books! If you’re curious to dig deeper into these trends and insights, LEARN MORE.
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power.
- 59% of Americans click on search results of brands they know.
- Less than one-third click on the top-ranked result.
Why we care. Trust remains critical for brands in SEO. Yes, “build a brand” has become a cliche, but it’s also true. You need to build a brand that your audience recognizes and connects with. But that doesn’t mean you must be a global brand the size of Apple or Google.
Paid vs. organic. 49% of Americans trust organic search results more than paid results, while another 46% trust organic and paid results equally. Only 5% trust paid results more than organic.
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