What a spooky spectacle Litmus Live put on this year! Wrapping up on Halloween, this annual gathering didn’t just dish out candy; it served up a feast of knowledge that got over 6,000 email enthusiasts buzzing with excitement. For four exhilarating days, 36 leading minds in the email marketing world shared their secrets, insights, and innovative ideas—like a trunk-or-treat for digital marketers! If you’re not already in the loop, Litmus Live is where the brightest email wizards convene to unlock the mysteries of effective messaging and customer engagement. This year, the spotlight shone on lifecycle marketing, an area that’s more relevant than ever. Curious about what you missed? Well, I’ve gathered all the essential takeaways and daily recaps in this article that you won’t want to miss. So grab your favorite snack and let’s dive into the highlights of this treat-filled extravaganza! **LEARN MORE.**It’s a wrap! Litmus Live came to a close on Halloween and boy, was it a treat. Over 6,000 email-loving marketers registered and 36 talented thought leaders shared their knowledge over four days.
If you aren’t familiar, Litmus Live is an annual email conference dedicated to all things email. It’s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks. The 2024 event put the spotlight on lifecycle marketing.
We compiled key takeaways from every session and a recap video from each day in this article. Check it out!
