Apply it: As you scale your influencer program, adopting a cross-functional approach can help overcome inefficient spend and fragmented impact. A center of excellence model consolidates strategic decision-making—ensuring teams use data-driven insights to invest in the right influencer activations, manage influencer relationships in lockstep and optimize resources. By aligning your teams, you can transform influencer marketing from a set of siloed tactics into a high-performing machine to deliver on your larger business goals (which, in our case, includes both reach and revenue).
Streamline influencer sourcing and relationship management
There are an estimated 127 million influencers (and growing) on social media today. Manually researching millions of accounts to identify influencers who are the right fit for your brand isn’t only inefficient, it’s downright impossible. Especially when you consider how much additional time it takes to vet influencers for brand safety compliance.
The Sprout team uses our own Influencer Marketing platform to zero-in on the right partners quickly. The tool helps you find the right influencers, evaluate their content and followers, and manage approvals and performance all in one place. For example, we consult the newly-introduced Brand Safety Report and Brand Fit Score to discover the perfect matches to build authentic brand-influencer relationships.
We also leverage the platform for relationship management, from scaling outreach to managing and approving content submissions. Influencer Marketing by Sprout Social enables our cross-functional team to provide all stakeholders with visibility into ongoing activations.
