Have you ever wondered why influencer marketing seems to work wonders for brands, especially in the B2B space? It’s like magic, really. Launching an influencer marketing program is no small feat—especially when you’re not dealing with just flashy consumer goods, but the often-overlooked nuances of B2B. Yet, influencers today are the modern-day lighthouses guiding potential customers toward trust and relevance. Surprisingly, content crafted by these influencers often outshines the direct messaging of the brands themselves, driving more engagement and awareness. According to the Q1 2025 Sprout Pulse Survey, over half of marketers are taking advantage of this trend, and it’s not hard to see why; it’s about building credibility and fostering genuine connections.
But here’s the twist: Most businesses stick to partnering with just ten influencers or fewer. With 59% planning to forge new collaborations in 2025, the opportunities are vast yet hindered by common roadblocks like budget constraints, inefficient processes, and unclear ownership. At Sprout Social, we went on a journey that transformed our ad hoc influencer escapades into a powerhouse marketing strategy that doesn’t play around. We built a collaborative framework that’s been key to our success, resulting in a staggering 400 million impressions and over 100K engagements!
So, how do you craft a best-in-class influencer marketing strategy? Stick around as we unpack our journey and offer actionable steps for you to scale your own influencer program effectively!
LEARN MORE.Launching an influencer marketing program is no small feat—especially for B2B brands.
