In a world where 91% of businesses are harnessing the power of video and consumers are increasingly opting for video content over all other formats, the question isn’t whether you should leverage video in your marketing strategy—but instead, how can you afford not to? It’s no secret that while the B2C space has jumped aboard the video train, the B2B realm is proving that the camera can be just as powerful for engagement and conversion when used correctly. Now, as we dive into the strategies, goals, platforms, and metrics utilized by savvy B2B marketers, let’s explore the actionable insights from the HubSpot Blog’s 2024 research. Ready to enhance your video marketing approach? Let’s get started! LEARN MOREWith 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to miss out.

While we all know lots of video marketing is used in the B2C space, it can be equally effective in the B2B space if properly leveraged for your target audience.
So what strategies, goals, platforms, and metrics are B2B marketers using for their videos? I dug into the results of the HubSpot Blog’s 2024 research that surveyed over 500 U.S. marketers to find out.
Below I highlight the key trends we discovered and how you can apply these insights to your video marketing strategy.
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Benefits of Video for B2B Marketing
Why should you consider adding (or increasing) video content to your B2B marketing strategy? Here are the most convincing reasons I found in our survey.