Ever wondered how a golf ad ends up next to a recipe for chocolate chip cookies? It’s a fascinating journey from the old days of contextual advertising—think golf shops placing ads in magazines or phone books—to today’s sophisticated landscape where artificial intelligence analyzes mountains of data to target individual shoppers. Fast forward to 2025, and ad targeting has taken a dramatic turn; we’re no longer just selling products within relevant content but are now focusing on the people behind the clicks. As consumers, we might appreciate seeing ads that pique our interests, but there’s a fine line between personalization and invasion of privacy. With innovative ad technologies redefining this space, we need to balance effective marketing with consumer trust. So, how do we ensure our ads resonate without crossing those murky privacy lines? Dive in as we explore this dynamic shift in the advertising world. LEARN MORE.Ad targeting attempts to improve the odds that the person seeing an offer or promotion will take action.
A few decades ago, almost all ad targeting was contextual. A golf shop bought ads in golf magazines or the golf section of the phone book.
Fast forward to 2025, and artificial intelligence tools capable of analyzing huge stores of consumer data have upended ad targeting. An entire advertising infrastructure can now target specific shoppers, not just related content, based on their browsing and purchasing habits.
Golf ads might appear on a news site or next to an unrelated social media post because targeting has shifted from context to people.
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