Ah, the ever-evolving world of social media! Whether you still lovingly refer to it as Twitter or embrace the new moniker, X, there’s no denying that this platform is currently riding a wave of change. The landscape is shifting so rapidly that some brands are left scratching their heads, pondering the return on investment (ROI) they can expect from their marketing efforts here. But wait—there’s a glimmer of hope! Advertisements that once waned have started to bounce back, and with user engagement on the rise, brands playing it smart have a golden opportunity to connect and cultivate a community. So, is your brand ready to dive into the X experience? If you’re curious about whether you’ve got an active audience on this platform and what’s trending in 2025, look no further. This article compiles key statistics and insights to help shape your marketing strategy and stay ahead of the curve. Interested? Let’s unlock the potential of X together! LEARN MORE.
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Whether you call it X or Twitter (as you’ll see in stat #21, many people still do), there’s no question that this particular social platform is in a period of significant change. As you’ll see in stat 24, that has some brands questioning the platform’s ROI.
But advertiser numbers that dropped off a year and a half ago are picking back up again, as are ad revenues. For brands with an active audience on X, there’s real opportunity to connect and build community.
