In today’s digital landscape, it’s no surprise that videos reign supreme on social media, captivating audiences and driving unparalleled engagement. If you think scrolling through endless feeds of memes and cat videos is the extent of video content, think again! It’s dynamic, engaging, and oh-so-profitable for brands that master its art. The 2025 Sprout Social Index reveals a striking preference for video, with a whopping 51% of users favoring platforms like Facebook and Instagram, while 37% find themselves engrossed in YouTube and TikTok. If your brand isn’t harnessing this powerful medium yet, you might just be missing the bus—no, scratch that—you’re missing the entire parade! In this article, I’ll share some eye-opening social media video statistics that not only highlight the current trends but also underscore the value of integrating video into your marketing strategy. Ready to dive in? Let’s explore how video can make your brand shine like never before! LEARN MOREVideos have taken over content on social media.
They’re dynamic, engaging and drive incredible results. In fact, social networks across the board are dominated by video content that showcases the latest trends. According to the 2025 Sprout Social Index, when it comes to keeping up with cultural moments, 51% of consumers prefer Facebook and Instagram while 37% prefer YouTube and TikTok—all social networks with video-focused content.
If you’re still not making the most of this medium, your brand is missing out big time. In this article, we’ll share top social media video statistics from reputable sources to inform your social content creation efforts and highlight the true value of video.
